Productos & Solutions / Customer Intelligence

Strategy and Planning

Effectively managing enterprise marketing programs is a complex endeavor that involves many activities – from cost and resource tracking, to campaign execution, to providing insightful marketing analytics both inside and outside the organization.

SAS® Customer Intelligence solutions provide the strategy and planning capabilities you need to effectively manage your marketing programs from beginning to end, as well as tie marketing activities to real revenue. SAS offers key capabilities for:

  • Marketing department strategy creation.
  • Budget and financial planning.
  • Enterprise workflow and resource allocation.
  • Content management.
  • Campaign performance and reporting.

Strategy and Planning Components of SAS® Customer Intelligence

  • Intelligent Advertising – Recopilar y presentar datos que permitan llevar a cabo pronósticos precisos, optimización de decisiones, manejo de inventarios y creación/presentación de informes de desempeño en ventas.
  • Marketing Mix Analysis – Pronosticar el valor de las inversiones del negocio en publicidad, incentivos e Internet.
  • Marketing Operations – Planear, gestionar y ejecutar operaciones de marketing empresarial de manera eficaz y eficiente.
  • Marketing Performance Management – Alinear las actividades y recursos con las estrategias y metas, vincular el desempeño de marketing a las medidas financieras y establecer el aprovechamiento de recursos del departamento de marketing.

Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.