Customer Experience Management
Customer experience management is about more than serving your online customers. It's about knowing your customers so completely that you can create and deliver personalized experiences that will entice your customers not only remain loyal to you, but also to evangelize to others about you. This depth of knowledge about customers isn't something that just happens, however. It comes from extracting insight from all customer touch points and channels across the entire organization. It's about harnessing mountains of customer data from online channels and beyond, and extracting valuable insight from that data with speed and precision.
SAS Customer Intelligence solutions offer key customer experience management capabilities that can help you get the most out of your online channel, while simultaneously understanding and anticipating individual customers' behavior while using that channel. These capabilities include the ability to:
- Gain insight into customer behavior.
- Improve the operational efficiency of your channels.
- Understand and measure customer sentiment.
- Calculate customer value.
- Analyze customer influence.
Customer Experience Components of SAS® Customer Intelligence
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