Customer Experience

In today's complex marketing world, being able to derive insight from customer touch points or channels is not just recommended – it's necessary. The online channel has become one of today's fastest-growing and data-rich channels. Being able to harness the mountains of customer data coming from this channel – and then being able to extract valuable insight from the data – is mandatory for today's marketer.

SAS® Customer Intelligence solutions offer key capabilities for getting the most out of your online channel with key capabilities that focus not only on the Web as a channel, but also on individual customers' behavior while using the online channel. These capabilities include:

• Customer behavior insight.
• Channel operational efficiency and analytics.
• Sentiment and customer value calculations.
• Social engagement abilities.
• Volume and influence analysis.

Customer Experience Components of SAS^® Customer Intelligence

• Customer Experience Analytics – Integrate online customer behavior data with offline data for better decision making.
• Social Media Analytics – Integrate, analyze and act on online conversations.
• Web Analytics – Optimize your website's performance.