Data and Analytics

Data is the fuel needed to make insightful decisions that can drive your business forward. Being able to derive insights from data to feed into customer intelligence solutions is the key to making smarter, fact-based decisions that will translate into profitable revenue growth. And data and analytics are at the heart of everything SAS does, providing a common platform from which SAS® Customer Intelligence solutions can help you achieve marketing excellence with these key capabilities:

• Segmentation and clustering.
• Predictive modeling and forecasting.
• Customer value and profitability assessment.
• Social network analysis.
• Data quality and management.

Data and Analytics Components of SAS^® Customer Intelligence

• Customer Link Analytics – Incorporate consumer relationship information into profiling, segmentation and targeting.
• Customer Value and Profitability Management – Understand and manage profitability at the most detailed level.
• Event-Triggered Marketing – Identify communication opportunities with patented behavior-tracking and event-detection technologies.