Fast, multichannel marketing execution. Unmatched usability. World-class analytics. It’s marketing automation like you’ve never seen before.
More Campaigns, Less Hassle.
Marketers talked, we listened. And the result is usability that’s second-to-none. A made-for-marketing interface along with automated, trackable, easy-to-repeat processes let you get more campaigns – from simple to complex – out the door faster. Define target segments, prioritize selection rules and pick communication channels with drag-and-drop ease. Schedule and execute campaigns – and analyze their performance – at the click of a mouse. It’s campaign creation and management simplified. Learn more
Better Insight, Better Targeting, Better Response.
Unmatched analytical capabilities turn customer insight into competitive advantage. You can develop detailed customer segments and profiles. Assess customer profitability. Create highly accurate retention, cross-sell/up-sell and response models. Determine ideal product mixes and next best offers. And send more effective communications. In short, better analytics means better targeting, higher response rates and improved ROI. Learn more
All the Right Data, Where and When You Need It.
Custom information mapping technology means the enterprisewide customer data you need – whether it's online social data or offline channel data – is available and accessible. And clean. Data quality processes – deduplication, standardization, cleansing, appending – ensure that your customer data is trustworthy and valuable…and ready for analysis. Learn more
Don’t Compromise – Customize.
One size does not fit all. That’s why the solution lets campaign designers use SAS code to create custom campaign management tools and processes based on unique business requirements to handle those situations where standard ones fall short. And once created, these custom tools and processes, along with other campaign artifacts, can be stored and used again and again, any time the need arises. Learn more