A deeper customer understanding. Better customer targeting. More personalized interactions. A better customer experience.
How customers behave on your site can reveal their buying plans, habits and wishes, significant life changes, etc. Don’t let that wealth of information vanish when they leave your site. Instead, capture your customers’ online behavior in detail, then combine that data with offline data for a truly complete view of the customer and a keener understanding of customer behavior. You can combine that information with a library of personalized offers that are ready to present to the customer at just the right moment. The result? A much improved customer experience.
Make sure that the absolute best offer is made to a customer at the right time – in real time. Only SAS combines the customer insight derived from real-time data collection with the advanced analytics and business logic of SAS Real-Time Decision Manager, empowering you to deliver just what your customer wants – just when they want it.
It doesn’t have to be all or nothing. The modular nature of SAS Adaptive Customer Experience lets you start small and add on at your own pace, following a natural growth path. For example, you can start with SAS Customer Experience Analytics for dynamic data collection and analysis. Next, add SAS Customer Experience Targeting for outbound targeting capabilities. Then move on to SAS Customer Experience Personalization for inbound, personalized targeting in real time.