Precision forecasting, decision optimization, inventory management, sales performance reporting. You can't get all that from just an ad server.
No More Bottlenecks.
Tired of analyzing advertising data in spreadsheets? A single platform and common user interface for integrating, viewing and analyzing all advertising data means that data moves smoothly through ad server processes – from RFP to proposal to approvals, and from insertion order to campaign to flight. Because all workflows – bookings, delivery, reporting and forecasting across multiple mediums (digital, mobile and video) – are managed from a single platform, you can discover high-value inventory and get it to market faster. Having a single user experience for both sales and ad operations also streamlines communications, so each team can do its job better.
Know What You Have and What You Can Sell.
Don’t make ad inventory pricing and placement decisions based on gut feel. Because the solution’s forecasting and fulfillment systems are linked, the decision and delivery systems accurately depict inventory availability, as well as all product packaging and delivery rules. This ensures that you not only know what you have to sell, but also that you can actually sell it. Accurately forecasting what inventory you will have in the future ensures that impressions are allocated appropriately, so you don’t use your optimal inventory in non-optimal locations.
Greater Visibility, Better Decision Making.
Use historical and predictive analytics to analyze product and sales team performance – now and in the future. Dashboards deliver insight about your inventory and business, enabling smarter, faster decisions. You can track campaign and sales performance in real time, make more informed rate card decisions and evaluate the impact of shiftable inventory (direct and indirect). Detailed views let you identify revenue trends by product, salesperson and advertiser. With data visualization, you can analyze large amounts of data quickly and see things that may otherwise be missed. You can get fast, accurate insights on campaign delivery, inventory availability or placement, historical performance and products that need to be sold.
Get It Right Every Time.
A flexible, scalable decision engine lets you seamlessly optimize your advertising inventory decisions – on price, channel, size, number of impressions, time of ad delivery, etc. You can prioritize and optimize competing business rules to ensure that assigned delivery rules best match customer needs. In addition, a comprehensive set of advanced delivery options ensures that you can act on decisions immediately.
Support for Mobile, Display and Video Output Devices.
SAS Intelligent Advertising for Publishers supports publishing advertising to mobile, display and video output devices – not just traditional Web channels.
Full integration with the SAS Customer Intelligence suite of products means you can combine your company’s advertising inventory with things like content management (e.g., SAS Marketing Operations Management) and multichannel marketing applications (e.g., SAS Marketing Automation, SAS Real-Time Decision Manager, SAS Digital Marketing, SAS Customer Experience Analytics, etc.).