SAS^® for Communications

The telecommunications industry is one of the most dynamic and volatile in the world. While the current recession is clearly hurting, it will ultimately be a catalyst for change, particularly for telecom operators who will need to make a fundamental change in their strategic thinking, in order to not only survive, but prosper.

The current economic conditions will not impact telecom operators equally; the winners will use the downturn to improve their market position by addressing declining growth rates in voice and SMS, increases in bad debt, high backhaul transmissions costs and falling margins.

SAS provides solutions that can reduce network operating costs, enable growth in a saturated marketplace and improve efficiency within contact centres by helping telecom operators answer these questions:

• What is the minimal amount you need to invest on the network to meet future usage needs?
• How can you reduce your marketing budget without affecting revenue or customer satisfaction?
• How can you more cost effectively roster your call centre agents?

In order to provide the best possible service to our customers, we must constantly monitor all our measurement data. Using SAS, we can create valuable service level reports in a very short period of time, which benefits both us and our customers.

Norbert Herting

Senior Specialist, Service Reporting

Vodafone

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