Products & Solutions / Web Analytics

SAS® Web Analytics

Optimize your website's performance

SAS Web Analytics automatically turns raw Web data into valuable business information. Through the use of advanced analytics, the solution lets you monitor key performance indicators (KPIs) and understand the factors that influence each business metric. This, in turn, lets you successfully refine your marketing and service strategies to achieve your business goals.

Benefits

  • Make better business and marketing decisions.
  • Create customized reports.
  • Maintain ownership of your data.

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Features

  • Performance monitor
  • Performance insight
  • Graphics
  • Funnel report
  • Path report
  • Drop-down report menu
  • Search engine bid reporting
  • Response tracking for SAS Real-Time Decision Manager

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The SAS Web Analytics funnel report


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How SAS® Is Different

SAS Web Analytics enables you to go beyond merely tracking and reporting to forecast which strategies and customer segments will be most profitable.

  • Advanced analytics allow you to gain insight into what is likely to happen in the future and the factors you need to change to affect those outcomes.
  • Easily customized reports are more flexible than competing tools in the market and less costly than custom work done by consultants.
  • Data availability is enhanced by combining data sources across channels, both on- and offline.

Benefits

  • Make better business and marketing decisions. Conventional Web tools are limited to after-the-fact measurements and reporting, but SAS advanced analytics uncover hidden patterns in your data. By discovering relationships between data elements and underlying drivers, you can refine business strategies and maximize your returns.
  • Create customized reports. SAS Web Analytics includes a fully documented and open dimensional data model for all historical data. You can define, generate and publish customized reports to analyze the information most important to you.
  • Maintain ownership of your data. Whether you choose to have SAS Web Analytics on your own site or managed on demand, your organization maintains ownership and control of all your data. You can easily drill down to the granular level of your data without paying high fees to an outside vendor.

Features

Performance monitor
  • KPI display for quick identification of areas performing above or below expectations.
  • Trending graph shows both current and past performance of the KPI.
  • Forecast graph shows trend and projection with upper and lower confidence levels.
  • Goal graph displays performance relative to a goal.
Performance insight
  • Displays performance and forecast values of key metrics driving KPIs.
  • Includes a goal-seeking tool to help you determine the change required in a metric to increase or decrease KPIs by a designated percentage.
Graphics
  • Report incorporates expandable thumbnail graphs for quick viewing. Stoplight and other selectable KPI graphics clearly indicate short- and long-term performance.
Funnel report
  • Wizard allows for easy development of reports to track visitor flow through key processes within a website.
  • Enhanced visualization in funnel shows visitor flow into, out of and through funnels.
Path report
  • Identifies where visitors were on a site before and after they accessed a particular page.
  • Includes an expandable and collapsible bulleted list to the most popular paths used by visitors to navigate the site.
Drop-down report menu
  • Easy selection and filtering of reports by profile.
Search engine bid reporting
  • Supports Google AdWords, including data extract from Google AdWords using a Web service.
  • Report displays paid-search performance, cost, top-performing ads and keywords.
Response tracking for SAS Real-Time Decision Manager

Screenshots

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The SAS Web Analytics funnel report

The funnel report displays the flow of visitors through a user-defined set of pages. In addition to showing the drop off at each step, the report tracks users as they flow into, out of and through the funnel. The report captures where (e.g. google.com, cnn.com) visitors enter the funnel and where they go once they exit the funnel. Labels in this report are customizable on a per report basis.

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Internal search report

The internal search terms report shows popular search terms on your site along with data about refinements, exits and conversions.

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Support for Google AdWords

Analyze and manage Google AdWords campaigns directly within SAS Web Analytics.

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System Requirements

Server environment
  • HP HP-UX (64-bit)
  • IBM AIX (64-bit)
  • Microsoft Windows (64-bit)
  • Oracle Solaris (64-bit)
  • Red Hat Linux (64-bit)
  • SuSE Linux (64-bit)
Supported Web application servers
  • Jboss
  • Oracle WebLogic
  • IBM WebSphere
Supported Web browsers
  • Internet Explorer
  • Mozilla Firefox

Ready to learn more?

Call us at 01628 486 933 (UK) or request more information.