Products & Solutions / Event-Triggered Marketing

SAS® Interaction Management

Identify and act on changes in each customer’s behavior

SAS Interaction Management delivers event-driven marketing that lets you track individual customer behavior and alert businesses to opportunities for delivering timely, effective communications to customers. By combining analytics with customer behavior tracking, SAS Interaction Management ensures that you’ll deliver precise offers to your customers at just the right moment.

Benefits

  • Automate ongoing, event-driven marketing programs.
  • Use predictive analytics to drive higher ROI.
  • Continuously evaluate every customer individually.
  • Communicate with customers at the right time.
  • Identify and act upon significant customer behavior sequences.

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Features

  • Accurate and timely event triggers
  • Scalable, high-throughput Java-based architecture
  • Sophisticated, flexible modeling and design environment
  • Efficient, intuitive user interface and application framework

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" A change in behavior can be like a customer raising her hand to say, 'Hey, I have a new need.' That's when customers really need to hear from a banker."

—Richard Martino

Senior Vice President, Market Information and Research

US Bank

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How SAS® Is Different

SAS recognizes changes in customer behavior much earlier than competing solutions, improving your organization's response.

  • Only SAS Interaction Management looks at each customer individually while constantly updating the customer profile, behavior maps and event triggers.
  • Only SAS alerts you to unexpected inactivity relative to the particular pattern of a given customer's behavior.
  • Using statistically significant customer behavior sequences, SAS Interaction Management alerts you when a customer is on a particular path, such as purchase or attrition, much earlier than other techniques can.

Benefits

  • Automate ongoing, event-driven marketing programs. SAS Interaction Management helps you move your marketing organization toward one-to-one customer communications.
  • Use predictive analytics to drive higher ROI. With SAS Interaction Management, you can improve success rates and manage message costs more effectively.
  • Continuously evaluate every customer individually. SAS Interaction Management lets you constantly update each customer's profile.
  • Communicate with customers at the right time. Through virtually every channel, you'll have the ability to communicate with your customers at the precise moment you need to.
  • Identify and act upon significant customer behavior sequences. Find out about the sequences – such as when a customer is on the path to purchase, upgrade or cancel – as they occur.

Features

Accurate and timely event triggers
  • Time is explicitly assessed, allowing you to evaluate periods of customer inactivity.
  • Deviations from a customer's normal behavior patterns are detected.
  • Behavior patterns are analyzed.
  • Up-to-the-moment profiles of each customer are maintained.
  • Robust customer trending capabilities aggregate, summarize and analyze each customer's past behavioral data and compare it to his/her current behavioral data.
Scalable, high-throughput Java-based architecture
  • Real-time and batch implementations may be performed.
  • Data is processed using a parallel, multithreaded approach.
  • Data I/O is processed through JMS queues.
  • Hierarchical state structure for efficient transaction processing.
Sophisticated, flexible modeling and design environment
  • State-based, customer-profile-based, rules-based and query-based approaches to event detection are combined in a single application.
  • Relative and absolute trigger settings are used.
  • Predictive analysis from SAS Enterprise Miner™ may be integrated.
  • Integration with other systems is possible via open standard protocols.
  • A database marketing adapter allows SAS Interaction Management to easily integrate with SAS Marketing Automation, as well as other JDBC-compliant applications.
Efficient, intuitive user interface and application framework
  • A single point-of-control is used for creating and executing all marketing alerts, including behavior-based, transaction-based and time-based event triggers.
  • Only one user interface is needed to design, test and deploy applications.
  • Event triggers are automatically adaptable, ensuring that once you set them up, they will continue to run using those same parameters each time.
  • Applications are saved as XML files, allowing them to be easily reused and customized.

System Requirements

Software

Operating systems
  • Microsoft Windows 2000 with Service Pack 3 or later
  • Microsoft Windows XP
Behavioral analysis engine internal database
  • Oracle 8.1.7 or higher
  • Microsoft SQL Server 2000 with Service Pack 3
Middleware
  • Any JMS 1.0.2 or higher compliant software (e.g., IBM Websphere MQ)

Hardware

Processor

2.2GHz Pentium IV or faster

Memory

512MB of RAM (minimum)

Disk space

2GB (minimum)

Please contact your SAS representative with any additional questions about technical requirements.

Ready to learn more?

Call us at 01628 486 933 (UK) or request more information.