SAS® underpins global data governance programme at CPPGroup Plc
International Assistance business uses SAS to achieve high quality corporate data
CPPGroup Plc is an International Assistance business operating in the UK and overseas. Through its Business Partner relationships and also through direct retail sales to consumers, CPP provides Life Assistance products. These include annually renewed and packaged products that provide assistance and insurance across a wide range of market sectors including financial services, telecommunications, travel and the home designed to make everyday life easier to manage.
The history of data management at CPP
In 2011, the analytics capabilities were extended, and outputs from the SCV were overlaid with propensity models and demographic information. Since initial implementation, the original six customer linking rules have been refined to just three in order to improve accuracy and efficiency. Furthermore, the data enhancement and cleansing process has been aligned with a range of other batch processes. These developments have created a more effective organisation; powering an MDM initiative to drive value from customer data.
Creating a centre of excellence for data governance
The Data Management team at the CoE facilitates the management of data across the company. One of the first tasks for the CoE was to define a data governance policy with rules about how the organisation should treat and manage its data and who is responsible for that management. This included developing the organisational framework to support the CoE, using a 'three lines of defence' model, including non-IT, compliance and audit functions.
Going global with data governance
The impact of standardising on SAS for data management
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Establishing an organisation-wide data governance programme with an MDM consolidated hub to integrate data from two key policy systems
SAS® MDM, SAS® Data Management Platform
Improved data quality, easy to use platform for roll-out to a global team of data analysts, single customer view
“We needed a technology standard that could be used and adopted by business analysts, in addition to IT experts and coders. That has been one of the key benefits of the SAS platform with which we can have a new analyst up and running on within a week.”
Data Architect, CPPGroup Plc