Products & Solutions / Marketing Automation

Campaign Management with SAS® Marketing Automation

Plan, test and execute campaigns to improve marketing automation, process efficiency, and ROI

SAS Marketing Automation provides marketers with an easy to use solution to plan, test and execute marketing campaigns of any size or level of complexity. SAS' proven capabilities for campaign management, analytics, data integration and business intelligence, along with flexible deployment options, empower marketers to create and deliver the right campaign at the right time.

Deployment options include: on-premise, enterprise hosting and software as a service (SaaS).

Benefits

  • Complete more campaigns, faster.
  • Achieve better targeting and response rates.
  • Focus on customers who matter most.
  • Make continuous campaign improvements.
  • Coordinate across multiple channels.

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Features

  • Customer segmentation, profiling and testing
  • Campaign planning, execution and management
  • Campaign measurement and analysis
  • Advanced analytics
  • Flexible deployment options

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Screenshot

Build simple or complex campaigns using an intuitive node-based interface.


Screenshots

How SAS® Is Different

  • Includes a full set of predictive analytics and data mining tools.
  • Graphical campaign management tools speed up the process of planning and executing campaigns.
  • Integrates seamlessly with SAS offerings for campaign optimization and delivery.

Benefits

  • Complete more campaigns, faster. An automated, trackable and easy-to-repeat process helps you push more campaigns out the door faster – from simple e-mail campaigns to those that are more complex.
  • Achieve better targeting and response rates. Unmatched analytical capabilities yield insight for developing highly targeted segments based on purchase/response propensity, attrition potential, market basket analysis, profitability, credit scoring and more.
  • Focus on customers who matter most. With insight into customer profitability and lifetime value, you can stay focused on the right customers rather than wasting time on those who won't respond or be profitable.
  • Make continuous campaign improvements. A reporting framework lets you measure, track and analyze campaigns so you can adjust as needed to continuously improve.
  • Coordinate across multiple channels. Select the channels most preferred by each of your customers, and coordinate communications across all of them.

Features

Customer segmentation, profiling and testing
  • Visually select criteria using pick lists and histograms at any entity level (e.g., household, customer, account, business) within a campaign.
  • Directly incorporate selections from report charts and graphs into campaigns.
  • Enable complex segment creation and decrease diagram clutter with multiselect nodes.
  • Create test and control cells and other splits using percentage, count and analytic techniques.
  • Create custom tools to extend capabilities for addressing all client-specific process, segmentation, profiling and testing requirements.
Campaign planning, execution and management
  • Easily create, view and edit campaign diagrams, and share and reuse campaigns and campaign components.
  • Ensure proper sign-offs before campaigns are executed with approval and automated notification processes.
  • Respond to outside events, such as e-mail click-through, call center responses or event triggers.
  • Use in-line integration with SAS Digital Marketing for personalized e-mail, SMS and RSS message creation, delivery and response management.
  • Use in-line integration with SAS Marketing Optimization to ensure optimal allocation of customers in marketing campaigns, executed with no manual intervention.
  • Allow remote or distributed users to open, review, approve and edit campaigns and communications, and to publish campaign reports, via a Web user interface.
  • View campaign-related creative collateral – brochures, inserts, e-mails, banner ads and other documents.
Campaign measurement and analysis
  • Record contact history at any level (customer, account, household, business).
  • Leverage a common open reporting data model to support contact history, response history and performance analysis across SAS Customer Intelligence solutions.
  • Quickly browse and profile customer data for quality assurance.
Advanced analytics
  • Use drag-and-drop clustering for advanced segmentation and analysis.
  • Register and execute predictive models, import models, analyses and macros (called SAS Stored Processes), with a drag-and-drop interface.
  • Create custom tools to extend capabilities that support advanced analytical requirements.
  • Automate selection of statistically significant sample sizes to ensure proper control of group sizing.
Flexible deployment options
  • On-premise: Based on a client's unique business challenges and enterprise goals, this solution is deployed on client site through tailored implementation services.
  • Enterprise hosted: Based on a client's unique business challenges and enterprise goals, this solution provides a tailored implementation that is hosted and managed by SAS Solutions OnDemand.
  • Software as a service (SaaS): The quickest deployment option for clients, SaaS leverages a pre-packaged and standardized approach to jumpstart clients on a quick time to value. This option is also hosted and managed by SAS Solutions OnDemand.

Screenshots

Screenshot
Build simple or complex campaigns using an intuitive node-based interface.

SAS® Marketing Automation allows users to build simple or complex campaigns using an intuitive graphical interface.

View Screenshot

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Analyze marketing-specific key performance indicators

This screenshot shows the ability to analyze key performance indicator (KPI) data, view campaign development and performance activities, and link to other important, company-specific content.

View Screenshot

System Requirements

SAS Marketing Automation is an open, Java-compliant solution with components installed on clients, a middle tier and an application server tier.

Client applications

Supported platforms
  • Windows XP
  • Windows Vista
  • Windows 7
Hardware and memory requirements
  • Intel or compatible processor
Required products
  • Internet Explorer 7 or 8, or Firefox 3.6x

Middle tier applications

Supported platforms
  • Microsoft Windows
  • Sun Solaris for SPARC
  • HP-UX
  • IBM AIX
  • Linux
  • Solaris
Hardware and memory requirements

The minimum memory recommended for the middle tier application is 2GB. Memory requirements may vary based on other Web applications running, the number of total and concurrent users accessing the SAS Marketing Automation Application Server applications, and the amount of content users access.

Additional software required
  • Application Server
  • BEA WebLogic*
  • IBM WebSphere*
  • Redhat JBoss*
  • Platform Suite for SAS*
  • Java Software Developer Kit

*OEM available from SAS; others included with the solution.

SAS® Application Server Tier

Supported platforms
  • Microsoft Windows
  • Sun Solaris for SPARC
  • HP-UX
  • HP PA-RISC
  • IBM AIX
  • Linux
  • Solaris
Hardware and memory requirements

See SAS 9.2 system requirements under the relevant operating system.

Database compatibility

SAS Marketing Automation can connect to various databases using SAS/ACCESS®. The databases below are compatible. Contact SAS Technical Support to determine if SAS has tested against any new database releases.

Ready to learn more?

Call us at 01628 486 933 (UK) or request more information.