Products & Solutions / Marketing Operations

SAS® Marketing Operations Management

Go beyond digital asset management to streamline and automate enterprise marketing processes

SAS Marketing Operations Management by Assetlink helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. The Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success.

Benefits

  • Integrate your marketing process management activities.
  • Control the management and distribution of marketing programs and workflows.
  • Get marketing campaigns to market faster.
  • Get more use out of your existing assets.
  • Demonstrate greater marketing accountability.
  • Protect and grow your brand value though better brand compliance.

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Features

  • Marketing dashboards
  • Strategic planning and financial management
  • Resource planning and time sheets
  • Marketing workbench
  • Digital asset management
  • Claims management
  • Marketing knowledge management
  • Approvals management
  • Site development
  • Artwork production
  • Reporting

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Customizable dashboards


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How SAS® Is Different

More than 13 years of direct customer interaction have shaped the design of SAS Marketing Operations Management to meet the needs of marketers so they can address today's marketing challenges. In addition, only SAS Marketing Operations Management:

  • Comprehensively addresses the complex needs of localized marketing and partner channel management.
  • Automates traditionally ad hoc marketing planning and execution processes.
  • Can be customized easily to mirror the processes unique to individual marketing organizations in any industry.

Benefits

  • Integrate your marketing process management activities. Manage the marketing process from strategy development and planning, to creation of marketing assets, to marketing campaign execution, to post-campaign analysis and reporting.
  • Control the management and distribution of marketing programs and workflows. Develop marketing programs and workflows that account for corporate initiatives and that deliver them down to the local level – ensuring consistency of messaging, collateral and execution methods.
  • Get marketing campaigns to market faster. Spend less time trying to manage communications between disparate departments and functions by aligning staff around a common marketing enablement infrastructure.
  • Get more use out of your existing assets. Encourage and enable greater collaboration among marketers with an integrated infrastructure that facilitates the sharing of effective materials and processes, which might otherwise be kept on marketers' PCs or departmental servers.
  • Demonstrate greater marketing accountability. Gain complete visibility into time frames, costs, overruns, etc., as they emerge via dashboards and flexible reporting capabilities.
  • Protect and grow your brand value though better brand compliance. Continually strengthen and protect the brand by ensuring collateral and content is brand compliant and meets all specifications for usage.

Features

Marketing dashboards
  • Features an easy-to-use graphical user interface.
  • Uses permissions-based information access.
  • Includes user personalization capabilities.
Strategic planning and financial management
  • Defines and tracks marketing plans with a list of marketing programs and integrated campaigns.
  • Enables cost-center budget allocation and plan forecasting.
  • Enables the vendor estimates for marketing programs to be gathered and approved via a workflow.
  • Tracks expenses in the form of commitments and invoices for marketing activities.
  • Tracks marketing effectiveness and ROI.
Resource planning and time sheets
  • Enables better resource planning and accounts for actual time spent on marketing activities.
  • Grants visibility into resource availability.
  • Enables easy resource allocation and reallocation across marketing activities and projects.
  • Provides daily online resource tracking.
  • Enables easy cost calculations based on time spent by various resources.
Marketing workbench
  • Facilitates managing and executing marketing programs and campaigns.
  • Defines marketing process steps and allows flexible workflow configuration.
  • Sends electronic notifications and task reminders.
  • Calculates timelines automatically.
  • Provides visibility through status reports.
Digital asset management
  • Organizes marketing assets, enabling tagging, cataloging, and easy search and distribution.
  • Includes version management capabilities.
  • Supports rich media assets.
  • Enables remote cataloging and flexible access control.
Claims management
  • Maintains a database of regulatory claims that can be easily searched and retrieved to ensure accurate claims information (e.g., packaging labels).
  • Includes detailed information on claims.
Marketing knowledge management
  • Supports the creation of moderated forums on particular subjects or projects.
  • Provides document attachment support.
  • Enables personalized access via the marketing dashboard.
  • Ensures information security via access control rules and invitation to topics.
Approvals management
  • Electronically routes marketing documents for review and approvals.
  • Sends automated follow-up reminders to tardy reviewers.
  • Consolidates reviewer comments and manages multiple revisions.
Site development
  • Enables easy internal website development with flexible, easy-to-use tools that enable content management and layout without requiring development skills.
  • Provides access control and collaborative site management.
  • Integrates with digital asset manager and message board.
  • Includes an easy search-and-retrieve function.
Artwork production
  • Enables visual configuration of artwork templates and instant feedback on artwork adaptation.
  • Houses final, print-ready output.
  • Enables routing for approvals and integration with the digital asset manager.
Reporting
  • Generates spending reports by many different cost categorizations – e.g., customer segment, products, channel, etc.
  • Includes a variety of predefined Crystal reports catering to all needs, based on years of marketing domain expertise, to enable quick-and-easy user reporting.
  • Enables ad hoc report creation via a drag-and-drop reporting tool and scheduled distribution to users and groups.

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Customizable dashboards

Dashboards provide a quick and easy customizable view into key performance indicators for your business or brand.

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Digital content library

The solution’s digital library feature allows users to quickly search, browse and retrieve approved digital content through any Web browser.

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Marketing Calendars

Marketing Calendars provide a view into all marketing activities scheduled over time, giving the user quick insight into available resources.

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Visual Workflow

Visual workflow capabilities give detail around tasks, timeframes, dependencies, related assets and user roles for all marketing activities.

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Strategic Planner

Strategic Planner includes financial management capabilities that help ensure campaigns identify sources of funding and capture all relevant parameters, such as products, target customer segments, marketing channels, distribution channels, marketing objectives, expected and actual results, as well as the execution time lines. Marketing managers are able to track spending and schedules iteratively through the year as market conditions change, at multiple levels – tracked at the campaign level or “rolled up” all the way to the marketing plan level.

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Site Builder

Site Builder provides the ability to build internal websites for information sharing, without those teams requiring any knowledge of HTML or Internet technologies. These capabilities enable novice users to quickly set up comprehensive sites that can share relevant information globally.

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Resource Planner

Resource Planner allows marketers to book resources for their marketing activities. Marketers can request for resources to work on marketing campaigns right at the planning stage. This ensures that resources are allocated and campaigns don’t get stalled due to the lack of resources.

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Knowledge Manager

Collaboration is enabled though the solution’s Knowledge Manager module which supports the ability to create multiple forums, each dedicated to a specific subject of project.

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System Requirements

SAS Marketing Operations Management is a .NET-based Web application. Please contact SAS for system requirement details.

Ready to learn more?

Call us at 01628 486 933 (UK) or request more information.