Products & Solutions / E-mail & Mobile Marketing

SAS® Digital Marketing

Deliver personalized multichannel digital content to millions of customers

SAS Digital Marketing provides large-scale, multimedia messaging capabilities – including e-mail, mobile, RSS and Web – within single-channel or multichannel marketing campaigns. SAS Digital Marketing helps you implement a customer-focused multichannel digital marketing strategy that aligns with a broader marketing strategy – so you can create relevant, personalized digital content for each marketing message.

Benefits

  • Boost productivity, lower operating costs.
  • Improve ROI with enhanced campaign effectiveness.
  • Increase efficiency through reliable delivery.
  • Achieve greater customer satisfaction.

Read more

Features

  • Personalization
  • Digital marketing best practices
  • Reporting
  • Integration
  • Other technical highlights

Read more

Screenshot

Preview personalized content with a Web-based interface.



How SAS® Is Different

Only SAS provides a full-featured e-mail marketing solution that is integrated with a full-featured campaign management solution, enabling you to implement a customer-focused, cross-channel digital marketing strategy that aligns with your broader marketing strategy.

Benefits

  • Boost productivity, lower operating costs. Execute integrated e-mail, mobile and Web (e.g., RSS, pop-up) campaigns quickly and easily with a Web-based solution that uses wizards to guide you through the entire digital content creation process. Digital asset hosting enables easy sharing, retrieval and deployment of content for all your digital channels. The highly scalable, grid-enabled technology uses existing hardware investments, and integration with the broader SAS Customer Intelligence suite provides more efficient execution of cross-channel marketing campaigns.
  • Improve ROI with enhanced campaign effectiveness. Produce campaigns more quickly and effectively by consistently delivering content and personalization across digital channels while avoiding conflicting offers. Accurately track and discern between technical and customer-driven responses to ensure that your digital marketing results are consistent with other marketing activities. And use RSS support for customers who want to hear your message without sorting through their inbox.
  • Increase efficiency through reliable delivery. SAS Digital Marketing integrates with many leading mail transfer agents and provides plug-in access to SpamAssassin for spam screening and CAN-SPAM compliance. Message/domain throttling keeps you off white and black lists. Flexible unsubscribe support lets you set rules to prevent customers from inadvertently unsubscribing to more communications than they intended, allowing you to keep longer customer lists.
  • Achieve greater customer satisfaction. Build stronger, more profitable customer relationships by increasing the level of trust between you and your customers. Improve the customer experience by respecting customer preferences, using each customer's preferred channel, and providing only the information the customer wants to receive, when they want to receive it.

Features

Personalization
  • Easy-to-use, in-line content editor lets you edit and test content for multiple channels simultaneously.
  • Content editing supports a high degree of reusability and easy customization – push a button to insert a variable, "IF" statement, image and more.
  • Personalize messages and subject lines using conditional content and data.
  • Defaults to standard content (e.g., "Dear Customer") when conditions are not met.
  • Easily use content from your favorite editor (Dreamweaver, Photoshop, etc.).
Digital marketing best practices
  • Single control point for e-mail, mobile and Web (e.g., RSS, pop-up) delivery.
  • Simple, shared content repository that's easy for marketers to use. Supports images, links, audio, video and virtually any type of digital content.
  • Real-time response measurement and reporting – see delivery, click-through and conversion rates live so you can adjust communications and improve response rates on the fly.
  • Flexible opt-in/opt-out support.
  • E-mail response tracking and reporting.
  • Integration with broader marketing platform, SAS Customer Intelligence, for comprehensive, cohesive online, offline and mobile marketing strategy.
Reporting
  • Includes more than 40 out-of-the-box, Web-based reports.
  • Easy to customize and add new reports to meet your specific business needs.
  • Supports SAS Customer Intelligence common reporting data model for deeper customer insights and consistency across all marketing programs.
Integration
  • Synchronized application-level integration with SAS Customer Intelligence.
  • Digital messages can support one or many campaigns.
  • Supports SAS Customer Intelligence common reporting data model for true end-to-end tracking.
  • Uses SAS campaign management, analytics, optimization and reporting capabilities.
Other technical highlights
  • Accesses relational data sources (e.g., Oracle, DB2, Teradata).
  • Highly scalable, grid-enabled Java application.
  • Supports communications in any language, including double-byte character sets, such as Chinese.
  • No replicating or synchronizing of data is required; shares the same tables as your campaign management system or list management tool.
  • Installs in a less than one day, and can be up and running in less than one week.

Screenshots

Screenshot
Preview personalized content with a Web-based interface.

Preview personalized content via the easy-to-use, Web-based interface of SAS® Digital Marketing.

View Screenshot

System Requirements

Operating Systems
  • Microsoft Windows
  • Solaris
  • HP HP-UX
  • IBM AIX
  • Red Hat Enterprise Linux
  • SUSE Linux
Client
  • Microsoft Internet Explorer 6 or higher
Required Software
  • SMTP e-mail server (MTA) for e-mail transmissions.
  • ASP or SMS gateway to send SMS, MMS or WAP-PUSH messages.
  • Web application server such as Red Hat JBoss, BEA WebLogic or IBM WebSphere for tracking certain customer responses.

Please contact your SAS representative with any additional questions about technical requirements.

Ready to learn more?

Call us at 01628 486 933 (UK) or request more information.