Intelligence Quarterly: Marketing in an always-on world
PDF Journal of Advanced Analytics
Digital media is an ever-growing, ever-present source of entertainment, news, shopping and social interaction. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying. In this edition of Intelligence Quarterly we show how SAS is seeking to help companies meet their customers' expectations with orchestration and interaction solutions that deliver on that brand promise.