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Intelligence Quarterly: Marketing in an always-on world
PDF Journal of Advanced Analytics
Digital media is an ever-growing, ever-present source of entertainment, news, shopping and social interaction. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying. In this edition of Intelligence Quarterly we show how SAS is seeking to help companies meet their customers' expectations with orchestration and interaction solutions that deliver on that brand promise.
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Retail Loyalty and the Consumer
PDF White Paper
When it comes to customer loyalty programmes, UK consumers sign up. Nearly 95 per cent of consumers who took part in research released today by SAS and retail analyst house, Conlumino, revealed that they had at least one loyalty card and nearly 90 per cent admitted to using them regularly.
Find out more in this complimentary copy of Retail Loyalty and the Consumer
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Why Marketers Need Data Visualization
PDF White Paper
While there's a lot of talk about developing a data-driven marketing organization, there's also a lot of uncertainty about how to actually do it. That's where data - and analytic - visualization comes in.
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Marketing Week: Big Data, Small Data
PDF White Paper
How will your use of data be perceived by your customers?
The concept of big data is hard to quantify, so it's good to remember that big data is made up of small data. And understanding small data could change the way you market.
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Pleased to Meet You
PDF White Paper
It is critical for marketing departments to understand how todays demanding customers respond to marketing communications and the only way a marketer can be sure of a campaigns impact is by measuring response.

This free eBook explores the correlation between marketing, impact on campaigns and customer reaction. As well as identifying the types of customers you may see, the eBook discusses the best ways to target them by understanding their lifestyle.
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