SAS® Customer Intelligence
Driving profitable growth with integrated marketing management
The transition to a customer-focused business strategy continues to gain momentum, as it provides more opportunity than ever to drive profitable revenue growth. To make the transition successfully, companies need a solid customer intelligence or integrated marketing management framework, which takes a holistic approach to solving critical challenges across marketing – from formulating strategy, to gaining insight from customer data and marketing analytics
, to optimizing customer interactions, to understanding the customer experience.
Which Problem Are You Trying to Solve?
Only SAS provides a full suite of customer intelligence solutions – fueled by the world's best analytics – that expand marketing management beyond the confines of the marketing department, giving you the power to find the most profitable growth opportunities, take the best marketing actions and maximize cross-business impact.
Eliminate noise and focus on the customers, segments and offers that will generate the most lucrative growth
Achieve organizational goals while meeting customer needs
Ensure consistent customer experiences across business units
Components of SAS® Customer Intelligence
Intelligent Advertising – Gather and present data to enable precision forecasting, decision optimisation, inventory management and sales performance reporting.
Marketing Mix Analysis – Predict the business value of investments such as advertising, incentives and the Web.
Marketing Operations – Plan, manage and execute enterprise marketing operations efficiently and effectively.
Marketing Performance Management – Align activities and resources to strategies and goals, link marketing performance to financial measures and establish accountability throughout the marketing department.