SAS^® Customer Intelligence

Driving profitable growth with integrated marketing management

The transition to a customer-focused business strategy continues to gain momentum, as it provides more opportunity than ever to drive profitable revenue growth. To make the transition successfully, companies need a solid customer intelligence or integrated marketing management framework, which takes a holistic approach to solving critical challenges across marketing – from formulating strategy, to gaining insight from customer data and marketing analytics, to optimizing customer interactions, to understanding the customer experience.

Which Problem Are You Trying to Solve?

Only SAS provides a full suite of customer intelligence solutions – fueled by the world's best analytics – that expand marketing management beyond the confines of the marketing department, giving you the power to find the most profitable growth opportunities, take the best marketing actions and maximize cross-business impact.

Components of SAS^® Customer Intelligence

Strategy and Planning

Intelligent Advertising – Gather and present data to enable precision forecasting, decision optimisation, inventory management and sales performance reporting.
Marketing Mix Analysis – Predict the business value of investments such as advertising, incentives and the Web.
Marketing Operations – Plan, manage and execute enterprise marketing operations efficiently and effectively.
Marketing Performance Management – Align activities and resources to strategies and goals, link marketing performance to financial measures and establish accountability throughout the marketing department.

Information and Analytics

Customer Link Analytics – Incorporate consumer relationship information into profiling, segmentation and targeting.
Customer Value and Profitability Management – Understand and manage profitability at the most detailed level.
Customer Analytics – Turn data into insights about customer behavior.

Orchestration and Interaction

Email/Mobile Marketing – Deliver personalized multichannel digital content to millions of customers.
Marketing Automation – Plan, test and execute campaigns to improve marketing automation, process efficiency, and ROI.
Marketing Optimization – Plan, prioritize and optimize communications to maximize profits.
Real-Time Decision Management – Increase the value of your real-time customer interaction.

Customer Experience

Adaptive Customer Experience – More relevant, personalized communications. Better marketing performance.
Social Media Analytics – Integrate, analyze and act on online conversations.

Ready to learn more?

Call us at 01628 486 933 (UK) or request more information.

SAS^® Customer Intelligence Overview

Worldwide Contacts

Products & Solutions / Customer Intelligence

SAS^® Customer Intelligence

Driving profitable growth with integrated marketing management

Which Problem Are You Trying to Solve?

Find the Most Profitable Growth Opportunities

Take the Best Marketing Action