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SAS underpins radical store clustering at WickesNew store layout meets customer needs and increases basket value07 June 2005 - Wickes, part of the UK's second largest DIY retailing group, has chosen SAS UK, the leader in business intelligence, to provide the clustering analytics that will help them to tune their use of space to meet the needs of their local customers. The tailoring of space to the shoppers' demands will increase revenues and customer satisfaction. Although Wickes already enjoy the best return on space in their sector and actively manage their space allocation, they are keen to extend the advantage further. Using a combination of sales performance, basket and demographics data, SAS' SAS®9 software is being used to group the stores into clusters that reflect the way customers actually shop in the stores. This will provide Wickes with the customer insights required to reallocate the selling space even more appropriately. "With strong competition in the DIY retail sector, Wickes' partnership with SAS will allow us to better meet the requirements of our customer base," said Dave Cooper, Space Planning Manager of Wickes. "SAS was the only vendor to offer the combination of experience and solutions for this approach, which we believe will ultimately provide increased revenue for individual stores and the group as a whole." "SAS is increasingly supporting the retail industry to maximise customer profitability," said John Dalton, chief operating officer of SAS UK. "This implementation demonstrates not only the variety of applications that SAS can offer the retail industry, but also its ongoing commitment to support its customers in this industry."
About Wickes
Wickes also offers the following benefits to trade customers:
For more information, please visit www.wickes.co.uk
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