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Redcats USA selects SAS® Enterprise BI ServerSAS® provides more effective access to data for faster, more accurate decisions19 July 2005 - SAS, the leader in business intelligence, today announced that Redcats USA has selected the SAS® Enterprise BI Server to improve its marketing analytics. Redcats USA markets value-priced misses' fashions, women's and men's plus-size clothing and home lifestyles through its 10 catalogues and 10 e-commerce Web sites. In 2004, Redcats USA mailed over half a billion catalogues in the United States, including those for Chadwick's, Lerner Catalogue, Lane Bryant Catalogue, Roaman's and BrylaneHome. With a multi-channel distribution network combining catalogues and e-commerce, Redcats USA has massive amounts of customer data to analyse. Redcats USA selected SAS Enterprise BI Server to provide fast, simple access to consistent data for quicker reporting and more accurate decision making. Based on both a suite of business intelligence tools and a powerful, integrated business intelligence platform SAS Enterprise BI Server provides Redcats USA with powerful analytics and a suite of targeted user interfaces to empower users across the enterprise with self-service query and reporting capabilities. "We needed to update our system to handle the increasing number of ad hoc analytical requests we were receiving," said Mark Friedman, chief marketing officer at Redcats USA. "The SAS Enterprise BI Server meets the needs of our growing organisation. We can now get the right information to the right people in a timely manner that enables them to make more strategic decisions based on predictive intelligence rather than historical information."
Building on a firm foundation
"The power of the SAS Enterprise BI server was more significant than that of other applications in the market," added Friedman. "We also knew from our prior relationship with SAS that they deliver quality applications. We felt that by selecting SAS for our business intelligence needs it would round out our relationship with them and lay a foundation for strategic projects in the future." "It is a challenge for organisations to select an application that addresses the entire scope of current users' needs while ensuring that the infrastructure can support future requirements as well," said Jim Davis, chief marketing officer at SAS. "Redcats USA is making an investment for the present and future with SAS. As its information needs mature SAS will be an investment that Redcats USA can build upon to leverage the full spectrum of SAS business intelligence."
About Redcats USA
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
The Power to Know®
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