Press Release
Printer-Friendly
News |
SAS Education launches Institute of Direct Marketing CertificateNew qualification supports marketing industry12 January 2005 - SAS Education, a division of SAS UK, a leader in business intelligence is addressing the increased challenges facing the marketing industry with the launch of the Institute of Direct Marketing (IDM) Certificate in Applied Marketing Analytics. With European Union spam and outbound marketing legislation forcing organisations to better define and target their direct marketing campaigns, implementing and understanding marketing tools has never been more crucial. The new qualification, available from September 2004, has been designed for analysts who are primarily working with marketing data, and will empower them to be far more effective at driving their own business forward. By providing 'hands on' training to complement existing academic skills, the course confirms SAS' position as an innovator in the training market. "SAS set a benchmark in the education sector in 2001 by allowing individuals to pursue an end-to-end training regime, providing customers with the skills to earn qualifications such as the SAS MSc Business Intelligence with SAS Certification, BSc in Mathematics and Applied Statistics," said Nick Houlton, Head of Education for SAS UK. "With marketing legislation playing an increasing position in marketers' roles and campaigns, there is currently a perceived shortage of skilled statisticians and analysts in the marketplace. The IDM qualification should not only help alleviate the supply problem, but also allow employers to fill the gap by growing their existing staff skills." Developed by the IDM in conjunction with SAS, the course provides both a detailed understanding of direct marketing and the statistical concepts required for sound marketing analysis. The course's style allows both first time users to SAS, as well as new entrants to the marketing environment to gain skills immediately applicable in the workplace. "Businesses are increasingly realising the value of customer-driven, accountable marketing. IDM has built a training and education portfolio designed to meet the needs of organisations and individuals alike, and this new hands on qualification with SAS will add further value to our members," said Amanda Rogers, Qualifications Director, IDM. The course will address:
"This new education initiative together with SAS UK's new customer intelligence practice is providing a complete solution. Organisations can now distil valuable insight on their customers to improve customer relationships, improve marketing operations and enhance sales effectiveness," said Houlton. For more information on the certificate contact www.sas.com/uk/education/, email education@suk.sas.comor call 01628 486 933. About IDM Since it was founded in 1987, the IDM's agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies. The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity. It offers events, information, courses and qualifications spanning every aspect of business and technology. To find out more, visit www.theidm.comFor more information contact Ruth Stone, Orchid PR on 0208 614 0216 or ruth@orchidpr.co.uk
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
The Power to Know®
.
|
Editorial Contacts:
|