SAS a "Leader" in Marketing Resource Management: Gartner
SAS® Marketing Operations Management customer has ROI of 388 per cent; software paid for itself in 2.4 months
18 February 2014 - SAS is a leader in the 2014 Gartner Magic Quadrant for Marketing Resource Management (MRM) 1 and has been included in the report since its inception. SAS' integrated MRM software streamlines and automates marketing processes and workflows, increasing marketing efficiency and accountability.
SAS' flagship MRM solution, SAS® Marketing Operations Management, helps marketing departments improve their process efficiency and demonstrate greater accountability by optimising marketing operations from end to end - from strategic planning and financial management capabilities; marketing fulfillment; creative production management; marketing reporting and analytics, and marketing asset management.
CMOs are facing growing pressure to improve the financial and operational aspects of their marketing activities-all while delivering personalised interactions in a digital world. An IDC 2013 CMO Barometer Survey2 revealed that marketing functions can cost anywhere from 2 to 10 per cent of a company's revenue to operate.
SAS® Marketing Operations Management ensures collateral and content are brand-compliant and meet all usage specifications, while its digital asset management capabilities can more effectively generate and manage artwork across an organisation's entire collection of assets. This is important given an increasing focus on content marketing. In a UK survey to be published shortly that SAS carried out with Marketing Week, improving ability in content marketing was the number one concern among marketers.
"CMOs today need to be both innovative and accountable in their marketing efforts," said Dr Charles Randall, Head of Solutions Marketing at SAS UK & Ireland. "We are proud to be recognised by Gartner for our leadership in MRM and feel it highlights how our customers are using SAS to make smart decisions to plan and deliver targeted marketing activities more effectively-by bringing transparency into every facet of their operations."
Recently, a $2 billion consumer packaged-goods company using SAS Marketing Operations Management generated ROI of 388 per cent, with the software paying for itself after just 2.4 months. Results were reported in a 2013 Forrester Consulting Total Economic Impact™ study commissioned by SAS. Other benefits included streamlined marketing operations, which avoided the cost of additional headcount; lower project costs from reducing marketing waste; and reduced third-party design and management imaging costs by creating a central repository of marketing assets across the enterprise.
The most comprehensive suite of integrated enterprise marketing solutions available on the market, SAS' platform also includes SAS® Adaptive Customer Experience, SAS® Campaign Management and Optimisation Solutions, and SAS® Intelligent Advertising for Publishers. SAS is also recognised by Gartner as a leader in CRM multichannel campaign management3 and Integrated Marketing Management4.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014
2 2013 CMO Tech Marketing Barometer Study: Trends, Forecast, and Essential Guidance for Tech Marketing Executives, Sam Melnick, Richard Vancil
3 Gartner, Inc. Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, Julie Hopkins May 30, 2013
4 Gartner, Inc., Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 31, 2013
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
The Power to Know®