Amdocs and SAS Partner to Help Global Communication Service Providers Create Stronger, More Profitable Customer Relationships

Strategic Alliance to Turn Customer Data into Actionable Business Insight, Moving Service Providers toward Integrated Customer Management

14 February 2005 -  Amdocs, the leading provider of software and services to enable integrated customer management and the intentional customer experience, and SAS, the world's leader in business intelligence software, today announced that they have formed a global strategic alliance to deliver advanced marketing automation and business intelligence solutions to communication service providers (CSPs). The announcement was made today at the 3GSM World Congress (Amdocs Stand No. B24, Hall 1).

"Amdocs and SAS have formulated a compelling vision for decision-centric business intelligence in telecommunications," said Henry Morris, Group Vice President and GM for Integration, Development, and Application Strategies at IDC. "The synergy in this combination comes from bringing together SAS' predictive analytics and profitability software with Amdocs' telecommunications industry expertise and proven operational applications. The result promises to bring intelligence to the point of a decision, a key for optimising business operations."

Together, the two companies will enable CSPs to track and analyse valuable customer data and dynamically present the resulting intelligence via operational systems, such as billing, call center, and ordering. Companies will benefit from advanced customer segmentation, rapid deployment of one-to-one marketing campaigns and improved product lifecycle management that will reduce operating costs, enhance customer loyalty and lifetime value, and increase profitability. Through a suite of joint solutions, Amdocs and SAS will provide mutual customers with a combination of best-in-class analytical software, business consulting and implementation services, allowing them to unlock valuable intelligence from operational systems. Organisations that adopt this integrated customer management approach, will enjoy longer, more profitable customer relationships, as well as process improvements that reduce cost and improve overall operational agility.

"This alliance is about CSPs placing their customer at the core of their business," said Eli Gelman, executive vice president at Amdocs. "With today's commoditisation of voice services, the business imperative faced by both fixed-line and wireless operators is to generate profit through value-added services. The synergy between our two companies allows service providers to align resources to better understand customers, act on that insight in a timely and relevant way and execute an effective integrated customer management strategy. We are pleased to work with SAS, the market leader in business intelligence and analytics, in enabling CSPs to generate and grow profitable customer relationships, creating an intentional customer experience. "

Available immediately, the first offering from Amdocs and SAS is the Customer Profitability and Segmentation solution. This solution allows CSPs to understand the costs associated with doing business with their customers. It enables them to gain vital insight into their customers' behavioral drivers and make business decisions on the basis of that knowledge that maximise customer profitability and create a highly personalised, differentiated and intentional customer experience.

"CSPs cannot risk waiting for their systems provider to figure out business intelligence, that's why the combined strength of Amdocs and SAS is so compelling," said Jim Davis, senior vice president and chief marketing officer at SAS. "Only SAS and Amdocs can deliver a comprehensive solution for CSPs to align their business around maximising customer lifetime value. The capabilities of our companies are highly complementary and SAS is particularly eager to leverage Amdocs' thought-leadership and robust consulting capabilities. Together we will help CSPs optimise their marketing spend, grow subscribers, maximise customer profitability, and grow their bottom line."

About Amdocs
Amdocs combines innovative software and services with deep business knowledge to accelerate implementation of an integrated customer management strategy by the world's leading service providers. By delivering a comprehensive portfolio of software and services that spans the customer lifecycle - target, sell, deliver, bill and support - Amdocs enables service companies to deliver an intentional customer experience, which results in stronger, more profitable customer relationships. Service providers also benefit from a rapid return on investment, lower total cost of ownership and improved operational efficiencies. A global company with the revenue of $1.774 in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. For more information, visit Amdocs at www.amdocs.com.

Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the mobile, wireline and IP business segments, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F, filed on December 30, 2004.

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