Press Release
Printer-Friendly
News |
SAS Positioned in the Leaders Quadrant for Multi-Channel Campaign Management Magic QuadrantEvaluation Based on Completeness of Vision, Ability to Execute12 April 2006 - SAS, the leader in business intelligence, today announced that it has been positioned by Gartner, Inc. in the leaders quadrant in the "Multi-Channel Campaign Management Magic Quadrant"1 report. Gartner's report defines campaign management as processes to communicate offers to customer segments in a multichannel environment. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflow. Advanced analytic functionality includes predictive analytics and campaign optimisation. Advanced execution functionality includes event triggering and real-time recommendations. Evolving campaign management e-marketing functionality includes Web analytics, community and search marketing. "We believe being placed in the leaders quadrant by Gartner in the key areas of campaign management, business intelligence and customer analytics confirms that SAS has all the elements an organisation needs to turn customer data into valuable and profitable long term relationships," said Jim Davis, SAS Senior Vice President. "Since all SAS solutions are built on an enterprise intelligence platform that combines data integration, predictive analytics, intelligence storage and BI reporting, we have effectively removed the cost and risk of joining these key areas together." Campaign management is just one component of SAS® Marketing Automationwhich applies the world's foremost market response modeling solution to the challenge of developing and delivering marketing messages to consumers. Only SAS Marketing Automation provides a complete view of an organisation's customers through robust data management, a deep understanding and optimised segmentation of customers through rich analytics, increased efficiency through the use of repeatable, automated processes in campaign design and execution, and closed loop reporting and analysis to measure the effectiveness of campaigns. The SAS Customer Intelligence suite - which includes SAS Marketing Automation, SAS Marketing Optimisation, SAS Interaction Management, SAS Web Analytics, SAS E-Mail Marketing, and SAS Veridiem Marketing Relationship Management -- provides the most complete marketing solution available today. SAS Customer Intelligence, built upon the open-standards-based SAS®9 platform, combines extensive best-in-class technology with deep industry and domain expertise to solve the myriad challenges facing chief marketing officers today. The solution can be integrated readily with an organisation's current infrastructure to add maximum value to existing investments. SAS Customer Intelligence also integrates with SAS solutions for compliance, risk management, performance management and other vital corporate functions. Customers using SAS for customer intelligence around the world include The AA, Absa, Arena Italia, BarclaysUK Consumer Finance, Blue Cross and Blue Shield of Florida, Casino, The Chubb Group of Insurance Companies, Harrah's Entertainment, MLB Advanced Media, U.S. Bank and the World Wildlife Fund.
About the Magic Quadrant
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
The Power to Know®
.
|
Editorial Contacts:
|