News / Press Releases

SAS Institute Inc.
Tel: +44 (0) 1628 490490
For more information on SAS, please visit

Press Release

Printer-Friendly Printer-Friendly



SAS to host Hurley Classic white water canoeing competition

Current World and European Champions will attend freestyle event

17 November 2012 - SAS, the leader in business analytics software and services, today announces that it will sponsor this year's white water classic freestyle canoeing competition. Freestyle kayaking was a demonstration sport as part of the Olympic Games and is often compared to Formula 1 racing, with skilled canoeists performing freestyle stunts and spins.

This year's event will field the most formidable line-up of athletes to date, with the current World Champion, Briton James Bebbington, competing alongside four other international champions, including the 2012 Junior Men's European Champion, the UK's Brendan Orton. Adding an extra level of excitement to the event, Saturday is a British Championship competition, so the best paddlers in the UK will also be showcasing their skills.

Mark Wilkinson, managing director UK and Ireland at SAS, comments: "Each season that we support the Hurley Classic, we see the paddlers come back with new tricks to impress the crowd. SAS is particularly proud to sponsor this adrenaline-fuelled event in a year where sport has played such an important role in the UK. We hope to see a lot of people from the local community join us for what will undoubtedly be a great day out!"

Hosted on the banks of the Thames on SAS's grounds, the SAS Hurley Classic Canoeing Competition will take place on Saturday 17 November and Sunday 18 November. The Paddler's Banquet and presentation will take place on Saturday night in Hurley Village Hall.

For more information on the competition, please visit the following link:

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .

For further information, please contact the team at the SAS press office on:
Tel: +44 (0) 1628 490433
For more information on SAS, please visit

Copyright © SAS Institute Inc. All Rights Reserved.

Editorial Contacts: