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    <title>SAS UK Press Releases</title>
    <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/indexByDate.html</link>
    <description>Summary Feed of Recent SAS UK Press Releases</description>
    <item>
      <title>SAS in Leaders Quadrant for 2012 Marketing Relationship Management</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Leaders-quadrant-marketingmanagement.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>SAS placed in Leaders quadrant in Gartner report</description>
      <category domain="marketsegment=10">Small/Medium Business</category>
      <category domain="topicsUK=0800.0805.0000">--Digital Marketing</category>
      <category domain="topicsUK=1800.0000.0000">Performance Management</category>
      <category domain="topicsUK=8093.0000.0000">Business Analytics</category>
      <category domain="topicsUK=0800.0163.0000">--Customer Analytics</category>
      <category domain="topicsUK=0800.0810.0000">--Marketing Performance Management</category>
      <category domain="topicsUK=0800.0161.0000">--Campaign Management and Optimization</category>
      <category domain="topicsUK=0400.0000.0000">Analyst Reports</category>
      <category domain="topicsUK=0800.0812.0000">--Customer Experience Analytics</category>
      <category domain="topicsUK=0800.0000.0000">Customer Intelligence</category>
      <category domain="topicsUK=0800.0808.0000">--Marketing Optimisation</category>
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Fri, 03 Feb 2012 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Leaders-quadrant-marketingmanagement.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2012-02-03T13:00:00Z</dc:date>
    </item>
    <item>
      <title>SAS a Leader in Cross-Channel Campaign Management says independent research firm</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Feb/Leaderincrosschannelcampaignmarketing.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>New report highlights the increasing importance of online and mobile channels for patient interaction</description>
      <category domain="industryUK=0150.1250.0000">--Media</category>
      <category domain="topicsUK=8093.0000.0000">Business Analytics</category>
      <category domain="topicsUK=0800.0163.0000">--Customer Analytics</category>
      <category domain="topicsUK=0800.0161.0000">--Campaign Management and Optimization</category>
      <category domain="topicsUK=0709.0000.0000">Academic Research</category>
      <category domain="topicsUK=0400.0000.0000">Analyst Reports</category>
      <category domain="topicsUK=0800.0812.0000">--Customer Experience Analytics</category>
      <category domain="topicsUK=0800.0000.0000">Customer Intelligence</category>
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Thu, 02 Feb 2012 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Feb/Leaderincrosschannelcampaignmarketing.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2012-02-02T13:00:00Z</dc:date>
    </item>
    <item>
      <title>Stem the customer churn before it gathers momentum</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Marketing-by-banks-to-customers.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>Report by SAS and Cranfield School of Management highlights issues facing banks in terms of marketing channels</description>
      <category domain="industryUK=0100.1000.0000">--Retail Banks</category>
      <category domain="industryUK=0150.1575.0000">--Communications - General</category>
      <category domain="industryUK=0400.3450.0000">--Insurance - General</category>
      <category domain="industryUK=0100.1150.0000">--Banking - General</category>
      <category domain="industryUK=0150.1250.0000">--Media</category>
      <category domain="topicsUK=0800.0804.0000">--Customer Segmentation</category>
      <category domain="topicsUK=0709.0000.0000">Academic Research</category>
      <category domain="topicsUK=0800.0000.0000">Customer Intelligence</category>
      <category domain="topicsUK=1100.0580.0000">--Claims Fraud</category>
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Wed, 01 Feb 2012 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Marketing-by-banks-to-customers.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2012-02-01T13:00:00Z</dc:date>
    </item>
    <item>
      <title>Leading IT research firm assesses SAS High-Performance Analytics</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Feb/high-performance-analytics.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>SAS, today releases the results of an in-depth study into consumer attitudes towards supermarket marketing.</description>
      <category domain="industryUK=0350.3100.0000">--Health Care Providers</category>
      <category domain="industryUK=0350.3150.0000">--Health Care - General</category>
      <category domain="topicsUK=0709.0000.0000">Academic Research</category>
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Wed, 01 Feb 2012 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Feb/high-performance-analytics.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2012-02-01T13:00:00Z</dc:date>
    </item>
    <item>
      <title>Healthcare sector needs to provide more personalised marketing to patients, says SAS and Cranfield</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/Healthcare.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>New report highlights the increasing importance of online and mobile channels for patient interaction</description>
      <category domain="industryUK=0350.3100.0000">--Health Care Providers</category>
      <category domain="industryUK=0350.3150.0000">--Health Care - General</category>
      <category domain="topicsUK=0709.0000.0000">Academic Research</category>
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Sat, 28 Jan 2012 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/Healthcare.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2012-01-28T13:00:00Z</dc:date>
    </item>
    <item>
      <title>SAS study: product availability biggest issue facing UK supermarkets</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Feb/consumer-attitude-supermarket.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>SAS UK today releases the results of an in-depth study into consumer attitudes towards supermarket marketing.</description>
      <category domain="industryUK=0700.5400.0000">--Computer Services</category>
      <category domain="topicsUK=8093.0000.0000">Business Analytics</category>
      <category domain="topicsUK=0400.0000.0000">Analyst Reports</category>
      <category domain="techtopicsUK=6000.0000.0000">High-Performance Computing</category>
      <category domain="offering=on" />
      <pubDate>Tue, 24 Jan 2012 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Feb/consumer-attitude-supermarket.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2012-01-24T13:00:00Z</dc:date>
    </item>
    <item>
      <title>SAS achieves double-digit growth, rockets 12 percent to record $2.725 billion</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/CopyOfFinancialResults2011.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>SAS announces 2011 financial results</description>
      <category domain="industryUK=0150.1575.0000">--Communications - General</category>
      <category domain="industryUK=0150.1250.0000">--Media</category>
      <category domain="topicsUK=1000.0000.0000">Financial Intelligence</category>
      <category domain="topicsUK=5000.0000.0000">Corporate</category>
      <category domain="topicsUK=8093.0000.0000">Business Analytics</category>
      <category domain="topicsUK=0200.0000.0000">Partners</category>
      <category domain="topicsUK=1100.0000.0000">Fraud Prevention and Detection</category>
      <category domain="topicsUK=0800.0000.0000">Customer Intelligence</category>
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Thu, 19 Jan 2012 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/CopyOfFinancialResults2011.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2012-01-19T13:00:00Z</dc:date>
    </item>
    <item>
      <title>2012 set to be another tough year for retailers, says SAS and Verdict</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Retail2012.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>New report highlights expectations for retailers in 2012</description>
      <category domain="industryUK=0650.5101.0000">--Food Service</category>
      <category domain="industryUK=0650.5150.0000">--Retail - General</category>
      <category domain="industryUK=0650.4801.0000">--General Merchandise</category>
      <category domain="industryUK=0650.4901.0000">--E-Commerce</category>
      <category domain="industryUK=0650.4701.0000">--Apparel/Fashion</category>
      <category domain="industryUK=0650.5001.0000">--Grocery/Fast Moving Consumer Goods</category>
      <category domain="topicsUK=on" />
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Wed, 28 Dec 2011 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Retail2012.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2011-12-28T13:00:00Z</dc:date>
    </item>
    <item>
      <title>Dongbu Insurance detects fraud with SAS software</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/CopyofDongbuInsurance.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>Dongbu Insurance is using SAS in its fraud detection and prevention system</description>
      <category domain="industryUK=0400.3450.0000">--Insurance - General</category>
      <category domain="marketsegment=10">Small/Medium Business</category>
      <category domain="topicsUK=8093.0000.0000">Business Analytics</category>
      <category domain="topicsUK=0709.0000.0000">Academic Research</category>
      <category domain="topicsUK=1100.0000.0000">Fraud Prevention and Detection</category>
      <category domain="topicsUK=1100.0580.0000">--Claims Fraud</category>
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Thu, 08 Dec 2011 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/CopyofDongbuInsurance.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2011-12-08T13:00:00Z</dc:date>
    </item>
    <item>
      <title>SAS awarded Best Business Intelligence Vendor title by V3.co.uk readers</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/v3awards.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>SAS awarded Best Business Intelligence Vendor title by V3.co.uk readers</description>
      <category domain="industry=on" />
      <category domain="topics=0600.0000.0000">Awards</category>
      <category domain="techtopics=3000.0000.0000">Business Intelligence</category>
      <category domain="industryUK=on" />
      <category domain="topicsUK=0600.0000.0000">Awards</category>
      <category domain="techtopicsUK=3000.0000.0000">Business Intelligence</category>
      <category domain="offering=on" />
      <pubDate>Fri, 25 Nov 2011 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/v3awards.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2011-11-25T13:00:00Z</dc:date>
    </item>
    <item>
      <title>SAS named as IT Supplier of the Year medalist by UK IT Industry Awards 2011</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/IT-award.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>SAS named as IT Supplier of the Year medalist by UK IT Industry Awards 2011</description>
      <category domain="industryUK=0700.5500.0000">--Hotels</category>
      <category domain="topicsUK=8093.0000.0000">Business Analytics</category>
      <category domain="techtopicsUK=1000.0000.0000">Analytics</category>
      <category domain="offering=1054">SAS Enterprise Miner</category>
      <pubDate>Fri, 11 Nov 2011 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/IT-award.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2011-11-11T13:00:00Z</dc:date>
    </item>
    <item>
      <title>Christmas could be last chance for retailers before austere New Year</title>
      <link>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/Christmas.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</link>
      <description>Christmas could be last chance for retailers before austere New Year</description>
      <category domain="industryUK=0650.5150.0000">--Retail - General</category>
      <category domain="industryUK=0650.5001.0000">--Grocery/Fast Moving Consumer Goods</category>
      <category domain="topicsUK=on" />
      <category domain="techtopicsUK=on" />
      <category domain="offering=on" />
      <pubDate>Fri, 11 Nov 2011 13:00:00 GMT</pubDate>
      <guid>http://www.sas.com/offices/europe/uk/press_office/press_releases/Nov/Christmas.html?utm_medium=RSS&amp;utm_source=UK_PressRelease</guid>
      <dc:date>2011-11-11T13:00:00Z</dc:date>
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