SAS in Leaders quadrant of Magic Quadrant for CRM Multichannel Campaign Management
SAS® High-Performance Analytics transforms marketing processes, tackles previously unsolvable problems
28 May 2012 - SAS is in the Leaders quadrant in Gartner Inc.'s latest, "Magic Quadrant for CRM Multichannel Campaign Management." 1 This places SAS, the leader in business analytics and integrated marketing management, among vendors that Gartner says "consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with e-marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
"We are extremely honoured to be recognised as a leader in Gartner's Magic Quadrant for CRM Multichannel Campaign Management," said Wilson Raj, global customer intelligence director at SAS. "Applying SAS' advanced analytics to multi-channel campaign management has allowed enterprises to focus on customers who matter most, execute, orchestrate across multiple channels, and make continuous improvements—with more precision, efficiency and speed."
SAS is aggressively enhancing speed and performance for marketers. With data variety, velocity and volume skyrocketing, marketers need solutions that are scalable and perform at higher speeds.
With high-performance analytics, SAS is transforming marketing business processes. High-performance analytics helps companies solve problems – in minutes or hours – that were previously out of reach due to data quantities. A marketing organisation using SAS can now employ speedy in-memory analytics to perform multiple what-if scenarios with entire data sets, not mere samples. Adjusting for factors such as budget and customer segmentation, marketers quickly find the precise marketing mix to boost revenues, response rates and customer advocacy.
In 2012, SAS further enhanced its digital marketing capabilities by acquiring aiMatch, a cloud-based ad server vendor. The resulting SAS Intelligent Advertising for Publishers helps publishers deliver digital ads more effectively. Enriching ad data with existing customer data, social conversations and insights from unstructured data lets marketers provide highly relevant, productive customer experiences. Companies are also using SAS Social Media Analytics and SAS Marketing Automation to integrate social intelligence into digital marketing campaign planning, to engage across and into social channels where consumer conversations are occurring.
After acquiring marketing resource management company Assetlink, a leader in the 2011 Marketing Resource Management Magic Quadrant, SAS launched an integrated marketing management solution to connect marketing operations with multi-channel campaign execution. Businesses can now create, manage and plan better customer experiences, more efficiently and cost-effectively.
As a key foundation of its Customer Intelligence suite, SAS delivers the most complete integrated marketing management platform for the enterprise: from formulating strategy, to gaining insight from data and analytics, to optimising multi-channel campaigns and customer interactions, to understanding the customer experience.
ABOUT THE MAGIC QUADRANT
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
 Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, May 22, 2012.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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