SAS® Analytics: The nervous system that brings omnichannel retail to life
Modern retailers thrive with strategic use of data
13 January 2014 - Merchandising and marketing lie at the heart of successful modern retailing. But retail analytics ignites the industry's central nervous system by helping retailers compete more effectively across sales channels. Retailers are analysing data to make precise decisions about everything, from crafting relevant offers for on-the-go consumers to displaying the right assortment of merchandise. Software from business analytics leader SAS makes omnichannel retailing live and breathe.
"Consumers don't think in terms of 'channels,' and neither should retailers," said Lori Schafer, SAS Retail Executive Advisor and co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility . "They think 'I need to buy shoes today,' rather than, 'I'll buy shoes from this retailer's website instead of driving to their store today.' She's going to buy shoes in the most convenient way. The retailer who moves fluidly in this channel-agnostic environment wins."
Schafer points to several trends influencing the omnichannel retail experience, including:
"A consumer essentially carries around a whole store on the smartphone in his or her pocket," said Brian Kilcourse, RSR Research Managing Partner. "Retailers know they need to upgrade their technology portfolio to understand consumers' complex path to purchase. It's critical for them to reach customers in new ways, and that can only happen if retailers gather and analyse customer data." In 2013, RSR Research issued a Benchmark Report called Omni-Channel 2013: The Long Road to Adoption.
Progressive retailers work with SAS
SAS' powerful analytics combined with its extensive retail industry experience empowers retailers to anticipate customers' desires and drive business. Retailers can gain access to SAS' portfolio of retail and customer intelligence software through several different investment, deployment and growth options.
SAS retail customers include A&P, Aeropostale, Ann Taylor, AutoZone, Belk, Best Buy, Brooks Brothers, Cabela's, Carrefour, Casino, Casual Male, Charming Shoppes, Chico's FAS Inc., Coach, DSW, Eddie Bauer, Family Dollar, Foot Locker, Gander Mountain, Godiva, Hallmark, Harry & David, Hudson's Bay Company, Kohl's, Macy's, Mark's Work Wearhouse, Marks & Spencer, Nestle, Northern Tool & Equipment, Office Depot, Overstock.com, S-Group, Sainsbury's, Stage Stores, Staples, Tesco, Tractor Supply Company, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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