SAS for Customer Experience Analytics available via cloud

SAS partners with IS Solutions to expand the availability of SAS for Customer Experience Analytics globally

27 October 2010 - SAS for Customer Experience Analytics is the latest SAS Customer Intelligence solution to be offered via SAS' OnDemand service. It will join 19 other SAS solutions available through SAS' expanded cloud computing facilities, including SAS Social Media Analytics and SAS OnDemand: Campaign Management.

SAS Solutions OnDemand offers a cloud environment for organisations that want the full functionality and power of SAS without having to purchase and deploy software in-house. SAS' newest 38,000-square-foot cloud computing facility, built to provide additional data-handling capacity, will be operational in November.

"To succeed in the Web 2.0 world organisations need predictive analytic capabilities," said Mikael Hagström, executive vice president of SAS Europe, Middle East, Africa and Asia Pacific. "Knowing how to personalise content and optimise conversion rates are some of the requisites in global web commerce. By providing a hosted version of SAS for Customer Experience Analytics we're helping customers become world class in the Web 2.0 world while improving the speed to implementation and diminishing up-front capital expenses."

SAS OnDemand: Customer Experience Analytics is available globally. SAS has partnered with IS Solutions to provide pre-sales, implementation and support services to joint customers. IS Solutions provides business intelligence, analytics, content management and online risk management solutions from leading industry vendors. In July, SAS announced that Zurich Connect, the pan-European insurance brand from Zurich Financial Services, selected SAS and IS Solutions to implement SAS for Customer Experience Analytics for Zurich's Direct business. The project commenced in Italy with deployments in the UK, Spain, Switzerland and Germany to follow.

"Enterprises are increasingly looking to integrate data from multiple sources including offline transactions, web analytics and social media analytics to fuel automated marketing," said John Lovett, senior analyst, Web Analytics Demystified. "The ability to collect this data via software-as-a-service and easily export it to other applications is paramount for enabling intelligent marketing interactions with customers."

SAS for Customer Experience Analytics is unique in its incorporation of data collection, analysis, reporting and administration in one integrated solution, including:

• The ability to combine data sources across channels: both online and offline. Dynamic data collection technology uses a one-line script enabling analytic tagging for quick implementation of analytic models.
• Advanced predictive analytics that broaden online analytics from technology-led page analysis to customer-oriented experience and behavioural analysis. Marketers gain insight into what is likely to happen in the future and what factors could alter those outcomes.
• Customisable reports, providing flexibility and eliminating costly custom work by consultants.

Today's announcement came at The Premier Business Leadership Series event in Las Vegas, a business conference presented by SAS that brings together more than 600 attendees from the public and private sectors to share ideas on critical business issues.

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