Providing software solutions since 1976
Providing software solutions since 1976
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Silver State Capital Advisors standardising on SAS® for campaign management on demandSMB transforming Club Fortune Casino using same award-winning analytics as large casinos30 November 2009 - To compete with titans, small to mid-sised casinos must base marketing campaign decisions on the same analytics large competitors use for customer-focused campaign management. Silver State Capital Advisors selected software-as-a-service (SaaS) capabilities from SAS, the leader in business analytics software and services. SAS Analytics will enable Silver State to revitalise both acquired properties and casinos under management, starting with Club Fortune Casino in Las Vegas. SAS OnDemand: Campaign Management will help Club Fortune Casino marketers plan, test and execute more effective marketing campaigns in their quest to grow market share.
Club Fortune Casino embraced SaaS delivery for its speed and lower up-front capital investments. While saving time and money, they gain immediate campaign management capabilities and analytical insights on patrons, and their data is secure and available to them through a high-speed Internet connection. Improving loyalty by better understanding casino patrons “SAS will directly support our loyalty program,” said Jay Fennel, Chief Operating Officer of Club Fortune Casino and General Partner, Silver State Capital Advisors. “This technology makes us more efficient by speeding the answers we need. We’ll look at data in ways we couldn’t before, using SAS to find gems just waiting to be discovered.” “SAS is the gold standard in analytics and campaign management for large and small casinos,” Fennel said. “By better understanding our patrons, we’ll create and deliver the right campaign at the right time to the right people. With SAS, individual marketers can run reports to measure and analyse campaign effectiveness so they can make quick, rasor-sharp adjustments. With SAS OnDemand: Campaign Management, we can grow our competitive advantage.”
SMBs know there’s valuable data inside their organisations. But as the demand to improve performance continues to increase, the skills to support sophisticated data analysis are lacking. Silver State joins growing numbers in the gaming industry selecting on-demand solutions. In addition to SAS campaign management, analytics, data integration and business intelligence, the company liked SAS’ quick deployment, low monthly operating costs and ease of use. ROI simple through SaaS “With SAS OnDemand: Campaign Management, there’s no need to add another server cluster,” Fennel continued. “SaaS delivery ensures quick deployment, prebuilt reports and easy access to reports. When I saw how easy it was to afford, deploy and use, developing the ROI was simple.” SAS Customer Intelligence provides a suite of enterprise marketing solutions built on a common, scalable platform – the SAS Business Analytics Framework. With SAS, companies like Club Fortune Casino can start with a single solution and evolve at a pace that suits their needs – and budget.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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