SAS enhances customer insight and drives business growth for Nectar

UK's largest coalition loyalty programme benefits from SAS analytics for improved targeting and marketing return

18 May 2011 - SAS, the leader in business analytics software and services, announces that Nectar, the UK’s biggest loyalty programme, is using SAS to gain an even deeper level of customer insight from its 17 million plus collectors. The SAS analytics platform has helped improve campaign targeting and marketing effectiveness for Nectar’s partners, leading to significant returns on investment. Nectar partners include Sainsbury’s, BP, Homebase, American Express, Vision Express and most recently British Gas. 

The SAS platform processes vast amounts of data from millions of Nectar collectors, and then models and segments the information according to trends and behaviours. The solution produces scoring reports to give Nectar deeper insight into its customers. With this knowledge, Nectar is able to provide more personalised marketing campaigns and offers and assist partners in effective campaign execution. SAS solutions are automated throughout this process to ensure efficient delivery and SAS plays a key role in evaluation of all targeted campaigns. The Nectar Insight team also benefits from SAS® Premium Support.

Jackie Clayton, Head of Nectar Insight explains, 'Our primary function is to identify opportunities for Nectar partners, whether it's acquiring new customers or shaping customer behaviours, and SAS supports us in that goal.. Our business is data intensive and SAS looks beyond the norm to find remarkable trends and behaviours that we didn't know existed, which means we are better able to support our partners. Through our work with SAS, Nectar is delivering significant return on investment for our partners. SAS spans and meets all of our needs, whilst delivering high performance and flexibility. Moreover, SAS Premium Support really adds value to the work we do with SAS and played a large part in our decision to work with the company. Their expertise and experience shone through as did SAS' cultural fit to our organisation."

Ian Manocha, Managing Director of SAS UK and Ireland comments, “Everyday Nectar is being used across retail outlets, petrol stations and websites by millions of people; the challenge for Nectar is to make the most of the vast amounts of data it gathers.  SAS Analytics provides Nectar with a platform for predictive modelling, customer segmentation and marketing optimisation. By classifying, analysing and interpreting the data, SAS reveals patterns and relationships that result in better customer intelligence for Nectar's partners. As a continually growing loyalty scheme, more and more brands are recognising the benefits of increased customer insight derived from being part of the programme."

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