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SAS helps The Duke of Edinburgh's Award build a better picture of participants

Nationwide reporting solution highlights value of the DofE

03 May 2011 -  SAS®, the leader in business analytics software and services, is working with The Duke of Edinburgh's Award (DofE) to provide enhanced reporting capabilities for its online database - eDofE. SAS enables the DofE to deliver new levels of management information to more people in faster ways and the ability to generate nationwide reports on its members. This drives performance improvements, better understanding of its user requirements and more effective targeting of marketing and fund-raising campaigns.

eDoFE has accrued over 170,000 members and is growing at a rate of 10,000 participants a month. The SAS reporting system provides the DofE with valuable insights on these participation numbers, stock and flow of young people's progression through their DofE programmes and detail on their backgrounds.

Using SAS, the DofE can build a far better picture of its participants from deprived areas, certain ethnic groups or specific medical conditions based on postcodes, which helps it to ensure activity matches the organisation's 'direction of travel'. Furthermore, the DofE now has a more accurate view of participants doing their Gold, Silver or Bronze DofE based on their age. For example, SAS' software shows that the numbers of participants decreases as age increases from 21-25, which has a big impact on campaigns and communications; enabling marketing to be more tailored and age appropriate.

"At a time when local authority budgets are being cut and scrutinised, technology that helps to show the benefits of the DofE, its value to society, and individuals is critical,” said Janet Dutton, Project Manager at The Duke of Edinburgh’s Award. “SAS offered us the best solution in terms of being local, smart and very supportive.  As an established provider, we knew we could rely on them to provide us with a self-sufficient and integrated nationwide report system.”

She goes on to say: "We trust SAS to help us. It has provided everything we needed in one place: software, training and access to consultants. SAS support is the best we've ever experienced and I even use the helpdesk as a best practice model for how our team responds to calls from our customers. We wouldn't have got so far, so fast and within our budget with any other solutions provider. With SAS we have built a true partnership, not just a commercial one."

"Working closely with The Duke of Edinburgh's Award we were able to provide them with the relevant tools, knowledge and skills to understand and exploit their rich data sources" said Ian Manocha, managing director, SAS UK and Ireland. "The Charity is now able to produce valuable information and analysis that is already delivering benefit to the organisation, and to its participants."

eDofE was designed to replace the traditional DofE Record Book (the hard copy method of recording DofE activities). Prior to the online database's inception, all records about young people doing their DofE programmes were held manually, and analysis was undertaken separately by each Operating Authority running the DofE. Any reports generated by Operating Authorities, such as schools and local boroughs, were based on dated information, largely taken from participant's anecdotal evidence. There was a need to consolidate and standardise the process to avoid inconsistencies.

Six Duke of Edinburgh's Award employees undertook tailored SAS Business Analytics training, designed to educate on how to make best use of the reporting software being put in place. Pilots are currently being trialed with Midland and East regions with over 400 Operating Authorities, and on March 31st; the system will be rolled out nationally.


About the Duke of Edinburgh's Awards

-     The Duke of Edinburgh’s Award was founded in 1956 by HRH The Duke of Edinburgh who remains the Patron.  HRH The Earl of Wessex is a Trustee.

-     Over 275,000 young people are taking part in DofE programmes in the UK, supported by 400 partner organisations and over 50,000 adult volunteers from all walks of life.  Around 12% of participants are experiencing significant disadvantage.

-     Last year over 183,000 young people started a DofE programme

-     In 2009/10 79,310 young people achieved a Duke of Edinburgh’s Award:  51,967 Bronze Awards

19,659 Silver Awards and 7,684 Gold Awards

-     In total, over 4.3 million people have participated in DofE programmes and achieved almost 1.9 million Awards in the UK since 1956.

-     Through the volunteering part of their programme, young people give their free time to society with a value of over £18.5million per year.

-     A survey, commissioned by the United Learning Trust, with major employers, found that a Duke of Edinburgh’s Award is valued more than work experience when selecting employees.

-     The Duke of Edinburgh’s Award is a Registered Charity No 1072490 and in Scotland No SC038254 and a Royal Charter Corporation RC000806.

-     The DofE is run in over 120 countries worldwide, highlighting how the DofE can truly transcend boundaries of race, language, ethnicity and culture.

Further information can be found at 

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .

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