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SAS Enables Organisations to Innovate the Customer Experience12 February 2008 - At this year’s Technology for Marketing conference, SAS, the market leader in enterprise intelligence, will focus on the importance of managing the complete customer experience by showcasing its suite of solutions that enable organisations to innovate and improve their customers’ experience of their brands. The company will demonstrate how SAS® Customer Intelligence blends with customer-focused processes to deepen consumer insight, choreograph buyer interactions, and continuously improve business performance. Managing the customer’s experience of a brand, across all marketing, sales and customer service interactions, is rapidly becoming the new CRM, making it a high priority on the CMO’s agenda. Therefore, a complete customer management strategy, with data integration and advanced analytics at its core, is essential to manage the highly personalised interactions that organisations need to execute today. Recognising this growing trend, last year SAS extended its customer intelligence suite with the UK launch of SAS® for Customer Experience Analytics, a multi channel intelligence solution, which captures and measures, in real time, all aspects of each customer’s online and off-line experience. By integrating data from all customer touch points, organisations can understand an individual customer’s experience and generate actionable intelligence tailored to reacts to that individual’s behaviour. Additionally, SAS continues to bolster its customer intelligence portfolio with SAS® Real Time Decision Manager. Launched in December 2007, it is designed to help marketers coordinate interactive recommendations across multiple channels, using analytically driven decision logic to increase the effectiveness of every customer interaction. Jason Goodwin, Head of Solutions Strategy at SAS explains, "Managing the customer experience is an increasingly significant issue facing most businesses today and SAS’ focus at the conference this year will be to highlight how organisations can address this challenge. Over the last year we have seen a 50 percent sales increase of our customer intelligence solutions, highlighting the market focus on innovating the customer experience." SAS will be exhibiting at TFM on 12th and 13th February at stand B16.
SAS is the leader in business intelligence and analytical software and services. Customers at more than 44,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
The Power to Know®
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