SAS appoints Bernard Baker to further enhance and develop public sector portfolio

09 May 2011 - SAS, the leader in business analytics software and services, has appointed Bernard Baker as senior advisor for its UK public sector team. He will be working with Head of Public Sector, Graham Kemp, to promote the value of analytics for public sector organisations as well as supporting existing customers in local and central Government with their SAS implementations.

Bernard has worked in the public sector for over ten years where he has been involved in some of the most advanced and progressive projects in Civil Government and Law Enforcement through previous employers including The Cabinet Office, and Cable & Wireless. He has an excellent understanding of the application and infrastructure architecture used in government hosting as well as a detailed knowledge of the issues surrounding information, data sharing and knowledge in Government, and how these can be exploited to benefit citizens.

Bernard is a member of the British Computer Society, the Institute of Information and Security Professionals and heavily involved in a number of external committees around the use of IT in the public sector including as well as chairing the Information Sharing and Information Management Committee at Intellect. He also has first-hand experience in local government, having spent 6 years as a Borough Councillor for Swindon.

Ian Manocha, Managing Director SAS UK & Ireland, said: "Working with public sector organisations is a crucial part of our business and Bernard will help us really drive the use of analytics in the sector. His experience as both a local Government official and a corporate liaison gives him a detailed understanding of how SAS can best help its public sector customers derive further benefits from analytics."

Bernard Baker said: "Analytics has a key role to play in enabling Government to cut costs, optimise performance, deliver reform and help accelerate the deficit reduction. Furthermore, it can help tackle specific issues such as predicting and preventing public sector fraud and error. My role at SAS provides the perfect platform to evangelise the benefits of analytics for Government and highlight how SAS' software can help to improve the lives of ordinary citizens."

Bernard has a BSc (Hons) in Business Information Systems from Cranfield University and spent ten years as a weapons engineer in the Royal Navy.

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