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The financial text books are full of elaborate discussions of risk. More specifically, risk-return or risk-adjusted return
are central to investment theory and trading tutorials alike. Post the 2008 crash, the practical operation of an organisation's
financial system will be under pressure to resemble more of the theory. The pressure will be equally intense for much greater
transparency on risk, return, and how these are managed. Several key changes in the financial services industry must occur in
reaction to the pressures for transparency and risk-return management.
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The current global economic slowdown has threatened the survival of financial services organisations and damaged
the industry's reputation. It is now everyone's goal within the market to redress the balance between risk and return
and between short and long-term objectives. In this uncertain climate, we've identified five key priorities that should be
addressed, highlighting how Business Analytics can help achieve the best possible outcomes.
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The retail banking market is constantly changing with the advent of ATMs, telephone banking, online banking and more
recently mobile banking. With all these new channels, how can business analytics improve the customers' experience
- Mark Elkins, Financial Services Manger, SAS UK.
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The Web 2.0 world is having a profound effect on the way telecoms services and content are accessed and consumed.
Telecoms companies are having to face the challenge of a market that is now driven by content and presentation.
Business analytics should be their new weapon of choice – Alastair Sim, Director of Strategy and Marketing, SAS UK.
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When the world woke up to a new era, the term ‘credit crunch’ sounded like some kind of breakfast cereal.
Everyone knows different now and there are lessons to be learned that ultimately could feed through to benefit
both financial institutions and individuals alike - Bart Patrick, Head of Insurance, SAS UK.
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Financial corporations are now facing regulatory fatigue – even exhaustion, with the snowstorm of regulation and
compliance initiatives. Could the avalanche of new rules create an opportunity for a "spring-clean" and even a sunny
future for firms that grasp the opportunities they present? - Myles Shevlane, Industry Consultant for Banking, SAS UK.
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Jet pilots use cockpit simulators to sharpen their reactions to unexpected events.
Those working in the 'bear pits' of the financial world should do the same - Bart Patrick, Head of Insurance, SAS UK.
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The analysis of social networks is a relatively new phenomenon, but what is it exactly and why should telecommunications
companies care? – Alastair Sim, Director of Strategy and Marketing, SAS UK.
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The world of insurance has changed radically, and permanently with the move from insurance brokers and direct call
centres to what is fast becoming today's channel of choice for the consumer – the Internet.
The issue is that as channels increase, so too does the difficulty in retaining existing customers -
Mark Elkins, Financial Services Manger, SAS UK.
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People love it when the guy with the swanky new car ends up in a river because he followed his sat-nav. But there's
no sense of Schadenfreude when you're dealing with massive fraud. Ironically, a 'sat-nav' type approach can help
financial institutions and their customers keep out of hot water - Bart Patrick, Head of Insurance, SAS UK.
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The job of risk management has never been more difficult and the need to transform traditional approaches to service
delivery is about to make the task of risk management in the public sector feel almost impossible. Risk managers are
under increasing pressure to help their organisations cope with an increasingly complex and fast moving environment
- Bart Patrick, Head of Insurance, SAS UK.
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