CORPORATE NEWS
SAS Launches Breakthrough Solution for Marketing Automation
Following the successful launch of the SAS®9 Intelligence Platform on 30 March, SAS has announced
the general availability of the first customer intelligence software solution based on this
platform: SAS® Marketing Automation 4. "With enhancements that include marketer-friendly
campaign development and analytics, SAS Marketing Automation 4 provides organisations with
a strong, well-rounded solution that marketing professionals can leverage to maximise value
and return from their efforts," said Bob Blumstein, director of research for CRM analytics
and marketing applications at IDC Research.
Don't miss this year's User Forum taking place in Birmingham on the 3 and 4 November 2004
October. The annual SAS User Forum provides the perfect opportunity to hear current news from the world of
SAS - hear about the latest SAS technology developments, exchange best practices with other users and
learn how they are using SAS software.
Call for Speakers Live!
Visit our web site now and register your interest to present your own SAS experiences.
CUSTOMER SPOTLIGHT
CNAF: French Social Service Agency Turns to SAS®9 for Powerful, User-Friendly Solution
French social services agency, Caisse Nationale d'Allocations Familiales (CNAF),
uses SAS®9 to extend critical intelligence to thousands of employees. CNAF already used SAS data
warehousing tools to construct a decision information system before choosing SAS®9 to expand the
ability of the agency's 30,000 employees to do a better job both in providing services and
controlling costs.
TECHNOLOGY & SOLUTIONS
SAS®9: The First Enterprise-Class Business Intelligence Platform?
SAS describes SAS®9 as "the first Enterprise-Class
Business Intelligence Platform". What does that mean? Why is it important for your business?
How close does SAS come to meeting the requirements implicit in such a description? Download
and read a high-level overview of the SAS®9 Intelligence Platform
by UK based IT analyst, Bloor Research.
SAS Achieves Leader Status for Extraction, Transformation and Load (ETL) Market
SAS has been ranked as a market leader in META Group's recently released
METAspectrumSM for ETL tools. META Group is a leading research and consulting firm that
focuses on information technology and business transformation strategies. The new
METAspectrum evaluation provides an objective assessment of companies providing ETL
tools used in designing and populating analytic databases such as data warehouses, data
marts and operational data stores. Read more and view the META Group report.
Integrated Metadata
Business metadata simplifies the understanding and use of data and
applications for business users. It can free IT to concentrate on strategic tasks and
empower the business to self-sufficiency in business intelligence. Read more and download a
free 20-page SAS white paper for more information.
SUPPORT & SERVICES
SAS® Learning Plus - Blended Learning That Really Works
In today's busy world, everyone needs the flexibility to choose what, when and where to learn.
That's why SAS is introducing the SAS® Learning Plus package, a range of learning solutions to
suit your requirements.
New Price for SAS Certification
The SAS Certified Professional Program recognises SAS software users who can demonstrate an
in-depth understanding of SAS software. The globally recognised qualifications assess SAS
knowledge at a job role level and becoming a SAS Certified Professional is now even better value!
Free Fleece When You Book and Attend a SAS Course before 31 July 2004
Whether you are a programmer, statistician, business user or pharmaceutical analyst, SAS
Education has the right course for your needs and what better way to prepare for the infamous
British summer than acquiring a free fleece. To claim your fleece, simply book and attend a
public SAS course before the 31 July.
HINTS & TIPS
A Technical Look at What's New in SAS®9
There are several enhancements to the Macro Language Facility in SAS®9 including a new automatic
macro variable, new comparison operators, new SAS system options, new macro statements, new
functions, and a new option for the %MACRO statement.
Is There a Way to Reduce the Processing Time for Frequently Reused Data Sets?
Do you use a SAS data set multiple times within a program? Find out how to open and close the dataset only once.
Share Your Thoughts
Are there areas that you would like to see covered in Hints & Tips or do you have a hint &
tip of your own that you would like to share with other readers? Please contact us with your ideas
together with any feedback about this or any other section of In the Know.
EVENTS
A Manager's Guide to Getting More Out of SAS - Marlow, 30 June
This half-day briefing will provide managers of SAS users with the knowledge you need to
efficiently deliver solutions to your business and get the most out of your investment in
SAS technology. The session will cover topics such as increasing the efficiency of accessing
accurate and strategic data; delivering timely, reliable and consistent information; utilising
the full power of analytics; integrating information from multi sources; reacting quickly to
business and IT needs; and meeting the demands of Regulatory Compliance. If you would like
to find out how advances in SAS products and services can help you get more from SAS, register
your details online today.
The Intelligent Marketing Forum 2004 - London, 6 July
"SAS Marketing Automation 4 and its sister products…have the potential to
disrupt the marketing automation software market and seize a leadership position", Forrester
Research, 2004.
Find out more about revolutionary ideas in marketing and SAS® Marketing Automation 4 by
attending this intelligent marketing event. You will hear from Professor Malcolm McDonald
on the business challenges faced when planning, designing, automating, executing and measuring
marketing campaigns; discover how the SAS®9 Marketing Automation solution can improve the return
on your marketing investment; and learn from leading marketers in business how to optimise your
resources to drive revenue. Register now as places are limited.
SAS User Forum 2004 - Birmingham, 3-4 November
The annual SAS User Forum provides the perfect opportunity to hear current news from the world of
SAS. This year the forum will take place over two days. The main conference on the 4 November
will be preceded by an afternoon of Special Interest Groups (SIGs) on the 3 November and an Opening
Night Reception, where you have a chance to meet your fellow attendees and share experiences. Don't
miss out - put these dates in your diary and visit our web site for regular updates.
More SAS UK Events
DID YOU KNOW?...
SAS Monitors the Endangered Iberian Lynx
The world's most endangered big cat lives NOT in Africa, Asia, or South
America - but right here in Western Europe. The Iberian Lynx, sometimes called Europe's Tiger,
is disappearing so fast it may be extinct by the end of this decade. It is estimated that there
are only 150 remaining. SAS is being deployed to account for several endangered species by a
process called Spoor Analysis. Simply put: animal footprint matching. The Iberian Lynx joins
the Rhino and the Tiger in being monitored for conservation of the species.
NEXT ISSUE:
Read the news from SAS Forum International 2004, the premier event for enterprise intelligence.
If you think that your colleagues will benefit from reading In the Know, please direct them to our subscription form
to ensure that they receive future issues.
SAS will only use your personal information in
accordance with our privacy statement at www.sas.com/uk. Personal information may be
transferred to SAS entities outside the European Economic Area.
Please email newsletter@suk.sas.com if:
You do not wish to receive email marketing communications from us, with subject: No email communications.
You do not wish to receive any marketing communications from us, with subject: No marketing communications.
You are a sole trader or unlimited partnership, with subject: No email communications.
|
