CORPORATE NEWS

The first of this year's SAS User Forums took place in London on the 15th October and
attracted more than 200 customers. The main theme of the forum was the SAS® Intelligence Value Chain,
which was covered from different angles through a packed agenda. Read a roundup of the day's
highlights.
SAS® Customers Access Data - Anywhere, Anytime for One Source of True Intelligence
The recent spate of corporate consolidations has led many businesses to seek more efficient and effective
ways of retrieving data from multiple locations to populate their data warehouses. SAS has earned a
reputation for making it easy for customers to access data from virtually any database or platform,
including enterprise applications. From SAP to Siebel to Oracle to PeopleSoft, users can pull the data
they need to gain a single version of the truth so decision makers can lead with confidence.
CUSTOMER SPOTLIGHT
Sainsbury's: SAS Drives Increased Profit From Direct Marketing
SAS analytics, including SAS Enterprise MinerTM, has helped Sainsbury's increase
profits, lower costs, improve efficiency and build better customer relationships. "SAS has helped
Sainsbury's direct marketing activity bring in five times more sales than was achieved two years ago.
That's a good percentage of our overall sales," Richard Zanetti, customer segmentation manager.
TECHNOLOGY & SOLUTIONS
SAS Looks Ahead to Grid Computing
'Grid computing' is seen by many as the next evolutionary step in the development
of distributed computing on the Internet. SAS has become the first enterprise business intelligence
vendor to join the Global Grid Forum, which brings a number of benefits for SAS customers.
Company Data: What You Don't Know Can Hurt You!
Manual correction of inaccurate source and target data can be a huge drain on a
company's IT resources. That's why many companies are turning to automated data profiling in SAS. In
this first article in a series on the building blocks of data quality, we explain how data profiling
gives you a comprehensive picture of your data.
SUPPORT & SERVICES
SAS UK Web Site - Redesigned for You!
SAS' UK Web site has changed - and it's not merely a new look. The new site has been developed and
redesigned in response to feedback from our site visitors and customers. In this issue, we will introduce
these new features and enhancements and their benefits to you.
Tell us what you think… SAS Customer Survey
Your opinions and experiences with SAS are important to us and as such we would like to hear your
thoughts. Your input provides valuable information that will be used to develop and improve our
products, solutions and services. As a token of our appreciation once you have completed the online
survey, SAS will make a donation to your choice of several charitable organisations.
Advanced SAS Macro Language Course
SAS Education has launched a new two-day course that emphasises advanced techniques that will enable you
to take advantage of macro functionality. After completing the course you will be able to apply advanced
macro techniques to write dynamic code and interface with data sets and other files.
HINTS & TIPS
How can I get special Greek characters into my tabular output?
Find out how to insert special characters into your title statement, variable labels and data values in
your tabular output generated by Proc Report and Proc Tabulate.
How can I read a text file from a remote host into a local SAS session using the FTP protocol?
Find out how to read and write a text file from a local SAS session to a remote Unix host with no SAS
installation using the FTP protocol.
EVENTS

Cumbria, 28 October
The SAS User Forum presents a great opportunity to hear about and see the latest technology from the
world of SAS, as well as network and exchange best practices and experiences with other SAS users. If
you use SAS software regularly, are a SAS expert or specialist, work in IT and support the delivery of
intelligence to the business or have a responsibility for discovering, creating and sharing information -
then the SAS User Forum is for you.
Data Quality Briefing Marlow, 4 November
This half-day briefing is designed for SAS users - particularly data stewards, data warehousing
specialists, developers, business analysts and business intelligence specialists, working within a
business or IT environment. It will introduce you to the latest data quality techniques and provide
practical guidance for implementing data quality in your organisation. The programme will include
software demonstrations that will allow you to appreciate the strengths of SAS Data Quality.
Data Mining Briefing Marlow, 19 November
This half-day seminar explains how you can use advanced analytical software in your organisation to spot
opportunities, target your best customers, forecast quality trends, optimise production resources, model
organisational changes, and much more. Designed for IT and data management specialists, business analysts,
data analysts working in research and development, and statisticians, you will learn about basic data
mining and analytical concepts and see how data mining software can be used in both business and
development scenarios. The seminar will conclude with a brief introduction to the financial impacts
that mining and analytical software could have in your organisation.
More SAS UK Events
DID YOU KNOW?...
ESRI & SAS Aid Shuttle Recovery Effort
Software developed by ESRI, the leader in geographic information system (GIS) and SAS have helped guide
the search for debris from the space shuttle Columbia after it broke apart on 1 February 2003 over the
western United States. The software: ArcGIS, SAS Bridge for ESRI, and SAS Enterprise Guide®, helped the
National Aeronautics and Space Administration (NASA) define and map the shuttle debris path that emergency
management teams searched after the disaster.
If you think that your colleagues will benefit from reading In the Know, please direct them to our subscription form
to ensure that they receive future issues.
SAS will only use your personal information in
accordance with our privacy statement at www.sas.com/uk. Personal information may be
transferred to SAS entities outside the European Economic Area. If you do not wish to
receive email marketing communications from us, please email newsletter@suk.sas.com, with subject: No email communications.
If you do not wish to receive any marketing communications from us, please email newsletter@suk.sas.com, with subject: No marketing communications.
|