Former Tesco CEO: 'data is priceless for retailers'

Sir Terry Leahy to deliver keynote on successful retail management at
SAS PBLS Amsterdam

19 April 2012 - Former CEO of Tesco PLC, Sir Terry Leahy, will keynote at SAS' Premier Business Leadership Series (PBLS) event in Amsterdam on the 8-9th May. His presentation will give insight into his nine lessons for successful retail management including the belief that data is priceless for retailers, and how analytics played a role in helping transform Tesco from a downmarket domestic food retailer into a global player.

As one of the most admired business leaders in the world, Leahy was knighted in 2002 for his services to food retailing. On Wednesday 9th May at 11.50am he will present 'Leadership, Analytics and the Customer' which will explain how retailers can transform their processes and better understand their business, customers and goals by, among other things, harnessing data analytics. Leahy will discuss his top lessons for management including the importance of understanding the customer and acknowledging competition when leading a flagship business from the front.

Richard Kellett, Director of Marketing at SAS UK and Ireland, said of Leahy's appearance at PBLS: "Sir Terry Leahy is one of the world's most respected retail experts and his presentation at PBLS Amsterdam promises to provide valuable insight into how Tesco overcame obstacles and used analytics to become a leader on the world stage. The Tesco Clubcard scheme is a household name and testament to how knowing your customer and using that knowledge can help retailers build a strong, loyal customer base and powerful brand. We expect Sir Terry Leahy's presentation to be very enlightening to those businesses looking to see analytics in action."

The exclusive invitation-only two day event will be attended by senior executives and decision makers from across the globe. PBLS offers a unique experience focusing on the most innovative strategies and solutions to help keep organisations ahead of the game in this challenging climate. Sir Terry Leahy will join speakers such as Gerard Lyons, chief economist and group head of global research, Standard Chartered, Dr Jim Goodnight, co-founder and CEO of SAS and Dan Ariely, behavioural economist and author of Predictably Irrational.

For more information on the SAS Premier Business Leadership Series, please visit the following link: http://www.sas.com/events/pbls/europe/index.html