Gaming & Gambling

Customer intimacy

Reduce churn and maximise customer worth by more effective marketing:

• Loyalty & personalisation: show you understand what makes each customer tick
• Optimised on-line experience: see your web site through your customers eyes
• Mobile marketing: deliver the latest in-running odds to the punters in the stand
• Automated marketing: execute targeted, multi-channel campaigns quickly and easily

Operational optimisation

Protect and improve the effectiveness of your front of house operations

• Estate planning: support bricks and mortar operations by planning store locations and casino floors to maximise revenue
• Call centre forecasting: create staff schedules with greater confidence to meet peak demands for sporting events
• Manage book exposure: make better decisions on when and where to layoff bets
• Operational risk management: don't leave the protection of your investments to chance

Non gaming losses

Protect your business and customers from unlawful and dishonest activity:

• Fraud prevention & detection: minimise losses from chargebacks and account highjacking
• Collusion & abuse: identify unusual betting patterns and excessive bonus taking
• Anti-money laundering: use advanced analytical techniques to monitor your site effectively
• Regulatory sanction: keep your reputation clean with regulators across the globe

Intelligent Architecture

SAS' business analytics framework underlies all our solutions, providing a flexible environment that can be adapted to solve your business problems:

• Single Customer View: create a single, consistent view of your customers
• Predictive Analytics: use analytics, data mining & forecasting to make more informed decisions
• Real-Time Decisions: identify and respond instantly to potential new sales opportunities
• Deployment & Dissemination: share insights and reports across the business in the best way for each person