Gaming & Gambling
Improve your edge over the competition
From sports betting to bingo, the gaming industry has undergone a revolution over the last decade. Between new companies entering the market and an explosion of new games and events, your customers have an unprecedented level of choice in where, what, and how they bet.
In this competitive market, tilting the odds in your favour will give you the edge. Improved customer retention and relationships, and minimising fraud and other non-gaming losses will have a significant impact on your bottom line.
For over 30 years SAS has been helping businesses gather and analyse data to help them make the best decisions possible. From bookmakers to mega-casinos, companies across the world are using SAS to increase the value of their customer relationships and improve their operational performance.
Analytical marketing is a numbers game.
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What problems are you trying to solve?
Reduce churn and maximise customer worth by more effective marketing:
Protect and improve the effectiveness of your front of house operations
Non gaming losses
Protect your business and customers from unlawful and dishonest activity:
SAS' business analytics framework underlies all our solutions, providing a flexible environment that can be adapted to solve your business problems:
Ready to learn more?
SAS ranks as a leader in Chartis RiskTech100 report (November 2010)
Call us at 01628 486 933 (UK) or request more information.
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