Managing the SASŪ Marketing Automation Data Infrastructure

Description

This one-day course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation environment.

Who Should Attend?

This course is intended for SAS Marketing Automation users who are responsible for building and maintaining the SAS Marketing Automation data infrastructure.

Prerequisites

Before attending this course, you should be familiar with SAS Campaign Studio functionality at the level of the Designing and Executing Marketing Campaigns Using SAS Marketing Automation course. Prior experience with SAS Information Map Studio and the SAS Management Console is beneficial but not required.

SAS Modules Used

SAS Marketing Automation Solution.

Course Topics

Creating Information Maps for SAS Marketing Automation

• defining the information map?
• getting started with information maps?

Working with Data Items and Subjects

• specifying and organizing data items?
• defining subjects for marketing campaigns

Generating Metadata Tables

• using the SAS Management Console to generate metadata tables
• troubleshooting metadata generation

Maintaining an Existing Data Environment

• tweaking metadata tables
• assigning multiple subjects
• optimizing query performance (Self Study)

Enhancing the Data Environment

• using the measure classification?
• improving the presentation of values
• contact history and response tables (Self?Study)
• defining report items and cluster variables (Self?Study)
• calculated data items

Working with Data Sources for SAS Marketing Automation (Self Study)

• registering data
• controlling data access
• optimizing databases for SAS Marketing Automation

Custom Properties

• information map custom properties
• folder custom properties
• data item custom properties