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Designing and Executing Marketing Campaigns with SAS Customer Intelligence Studio – CIST54

This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio. Specifically, you learn how to create a campaign, work with diagrams to create a target population, define the communications, and schedule and execute a campaign. The course also demonstrates how to create different types of subgroups when creating the target population, assign offers to groups, and work with groups having different subjects.


Duration

2 days - Classroom

Learn how to

  • use the SAS Customer Intelligence Studio interface
  • define the target groups and subgroups for a marketing campaign
  • schedule and execute campaigns
  • validate selections using built-in and ad hoc reports
  • manage and monitor campaigns.

Who should attend?

Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns

Prerequisites

There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns.

Course Contents

Introduction

  • course overview
  • SAS Marketing Automation overview

Creating and Executing a Basic Campaign

  • creating a new campaign
  • defining the target audience
  • specifying a communication node
  • scheduling and executing a campaign

Defining Reusable Groups and Subgroups

  • creating a reusable group
  • creating subgroups using the Split Node
  • assigning offers to groups
  • prioritisation

Working with Subjects

  • introduction to subjects
  • data item-subject relationships

Managing and Monitoring Campaigns

  • monitoring responses
  • reporting options
  • using SAS Campaign Web Studio
  • creating reports using other applications

Executing Custom Tasks

  • executing custom tasks

Software Addressed

This course addresses the following software product(s): Customer Intelligence.

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