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Independent research firm touts SAS as midmarket BI champion

Info-Tech Research Group praises SAS® for strong history in analytics and robust BI capabilities; calls SAS a "clear choice for organizations that require knowledge discovery and predicative Analytics"

CARY, NC  (06 nov. 2012)  –  Business analytics leader SAS is positioned as a champion for midmarket Business Intelligence in the latest Info-Tech Research Group Vendor Landscape: Mid-Market BI. The report evaluated SAS Business Intelligence for Midsize Business on a number of criteria, including features, usability, affordability and architecture, while measuring the company's viability, market strategy, reach and channel development.

Based on these criteria, Info-Tech Research Group stated that SAS is "a clear choice for organizations that require knowledge discovery and predictive analytics." 1

"Big data and self-serve analytics are changing the nature of BI. Smaller organizations require nimble solutions that can extract data from various sources and drive insight," said Barry Cousins, Senior Research Analyst, Info-Tech Research Group. "SAS has been a pioneer in the analytics market. By combining this expertise with powerful business intelligence, SAS has developed a solution that empowers midsized businesses to explore their data to find the trends and insights they need to act."

Major trends driving the business intelligence market include the ability to access BI on mobile devices, the use of intuitive interfaces that promote self-service for business users, and in-memory analysis for quickly generating reports, according to Info-Tech.

SAS Business Intelligence for Midsize Business addresses these trends by enabling businesses to integrate data from across the organization to provide self-service reporting and analysis regardless of user skill level. In the report, Info-Tech stated: "SAS is a champion due to its strong history in analytics and robust BI capabilities."

The analysis also said the following about SAS and SAS Business Intelligence for Midsize Business:

  • SAS's solution integrates with Microsoft Office, enabling business users to work within a familiar interface;

  • With powerful analytics available out-of-the-box, SAS supports predictive models as well as statistical analysis, regression, forecasting and correlations;

  • The solution has extensive, easy-to-use visualization capabilities, including interactive visualization environments, a library of graphics for presentations, and the ability to create custom graphics.

"SAS is committed to providing midsized businesses with an easy-to-use BI solution that enables business users to gain valuable intelligence from data across the organization, without relying on IT" said Ritu Jain, SAS' Director of Midmarket Strategy. "This report validates our approach to helping customers turn corporate data into a strategic asset. Combining our analytics expertise with business intelligence enables organizations to ask better questions of the data for more intuitive insights, important to drive business forward."

To read the full report visit: www.sas.com/news/analysts/Info-Tech-Research-Group-Mid-Market-BI-VL.PDF

About Info-Tech Research Group

With a paid membership of more than 25,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a 14-year history of delivering quality research and is North America's fastest-growing full-service IT analyst firm.

1.  “Info-Tech Vendor Landscape:  Mid-Market BI, Sept. 2012”


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