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SAS and Teradata recognized for alliance excellence, market impact

Analytics powerhouses honored for six years of success, innovative programs, growth

CARY, NC, and DAYTON, OH  (02 april 2013)  – The SAS and Teradata partnership has earned the 2013 ASAP Alliance Excellence Award in the Individual Alliance Excellence category, which is awarded by the Association of Strategic Alliance Professionals (ASAP), the leading professional association dedicated to elevating and promoting the profession of alliance management. The award acknowledged the partnership's innovation, with continued growth and success over six years. Key accomplishments highlighted by ASAP include: governance structure, market impact and innovative programming, including tight R&D integration, the League of Analytic Heroes initiative and a joint Product Advisory Council.

"The SAS and Teradata alliance embodies the spirit of the Alliance Excellence Awards. It has been exemplary not just in terms of the great results it has achieved, but in how it has achieved them," said Art Canter, President and CEO of ASAP. "The companies have displayed a high degree of collaboration, obtained strong support from their CEOs and adeptly aligned themselves across major functional areas, including project management, R&D, product management, marketing, services and technical support."

More than 300 alliance professionals from around the world gathered on March 6 at ASAP's annual Alliance Excellence Awards Recognition Dinner in Orlando, FL, part of the 2013 ASAP Global Alliance Summit, the world's largest annual gathering of the alliance management profession's prominent organizations and thought leaders.

"This recognition within the alliance management community validates the hard work SAS and Teradata have invested into growing a multilayered and productive partnership for both companies," said Elishia Rousos, CA-AM, Director of the SAS® Alliance.

ASAP cited the deep mutual technical engagement between the two companies. In 2012, Teradata (NYSE: TDC), the data solutions leader focused on big data analytics platforms and data warehousing, released an analytic appliance solely for use with SAS software – a first for the company. Business analytics leader SAS worked with Teradata to effectively port its software on the appliance and install it during the manufacturing process – likewise, an unprecedented move. The alliance has handled more than 400 customer engagements, netting more than 250 joint customer wins.

"Managing a business-technology partnership between two strong, independent companies like ours – who in fact are the leaders in their respective fields – requires an exceptional strategy, focused teamwork, agility and human commitment," said Rick Lower, CA-AM, Teradata Alliance Director. "The ASAP Alliance Excellence Award for innovation and excellence in collaboration is truly meaningful – and we look forward to even greater success in the years ahead."

Founded in 1998, ASAP is the only organization dedicated to providing knowledge and resources, education and professional development, and a community for networking to alliance professionals at every stage of business – including partnership formation, alliance management and relationship dissolution. Each year, the ASAP Alliance Excellence Awards honor the companies and executives that conceived of, and executed, the business world's most groundbreaking, innovative and successful alliance management programs and individual alliances.

More details about the 2013 awards will be available in the next issue of Strategic Alliance Magazine.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage. Visit teradata.com for details

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.


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