Big Data and High-Performance Analytics focus for SAS at Disney Analytics Summit
SAS executives explore advanced visualization, mood state analysis and emerging trends
CARY, NC (06 sept. 2012) – There’s a lot of talk about the “new” challenge of Big Data. It seems every organization either has Big Data or is getting it. But what’s actually new here? And where does true value emerge from Big Data? For SAS, the leader in advanced analytics ( per IDC), the answer is clear: Analytics.
“It’s not the size of the data that matters. It’s what you do with it, and that’s where analytics are key," said Randy Guard, Vice President of Sales Development and Product Management at SAS.
Within sight of the Magic Kingdom's iconic fairy-tale Cinderella Castle, Guard and SAS Vice President of Advanced Analytics R&D Radhika Kulkarni presented on trends in Big Data Analytics at the 12th annual Disney Analytics & Optimization Summit. The Walt Disney Company (NYSE: DIS) hosted the Summit last week (Aug. 29-30th) in Lake Buena Vista, Fla.
Per its Web site, The Disney Analytics and Optimization Summit 2012 "brings together some of the most talented analytical Cast Members within The Walt Disney Company to share best practices and learning in the areas of Measurement, Forecasting, Optimization, and Pricing.” The Summit was also open to analytical professionals from around the world. SAS was a platinum sponsor of the event.
"For organizations like Disney, analytics are part of the corporate DNA," said Cameron Davies, Director of Management Science & Integration for Walt Disney Parks and Resorts. "With analytics, we can make better, faster business decisions that help us improve the overall experience for our customers and guests. Sharing new analytics ideas, approaches and technologies within Disney and with other like-minded organizations is a key goal of our annual Disney Analytics & Optimization Summit."
Big Data: Go Big or Go Home
In their joint presentation "Go Big … or Go Home," SAS' Kulkarni and Guard gave historical perspectives on the growth of data and discussed new technologies like High-Performance Analytics and advanced visualization that transform huge volumes of data into better, faster business decisions. They introduced the concept of the Analytics Lifecycle, which ranges from data analysis to modeling and monitoring. And they shared best practices for attracting and keeping analytical talent, including data scientists, statisticians and analysts.
"However you define it, Big Data is here to stay and data volumes will continue to expand," said Kulkarni. "Big Data underscores the real need for a scalable and reliable analytics infrastructure to support data analysis and modeling."
Also speaking at the Disney Summit were SAS Solutions OnDemand Director of Analytic Business Development Tom Lehman and Social Media Analyst Jody Porowski. SAS Solutions OnDemand are software-as-a-service (SaaS) and enterprise hosted solutions based on SAS' industry-leading business analytics.
Lehman and Porowski discussed mood state analysis, a new method for analyzing unstructured data from Twitter, Facebook and other social media channels to quickly reveal customer mood and intent. Mood state analysis can help organizations discover areas that need attention so they can take steps to improve the customer's emotional state, and the overall customer experience.
SAS Institute är ledande på lösningar för beslutstöd där avancerad analys är en integrerad del. SAS Institute, även världens största privatägda mjukvaruföretag, omsätter årligen runt 10 miljarder kronor i 105 länder och har sedan 1976 erfarenhet av att utveckla verktyg och metoder som låter stora organisationer lära av sin historia, mäta och kommunicera pågående aktiviteter och inte minst att skapa insikt om framtiden. Världen runt har SAS Institute totalt gjort 65 000 kundinstallationer, bland annat i 91 procent av Fortune 500-företagen. I Sverige startade SAS Institute AB år 1986 och har idag drygt 100 anställda på kontoret i Stockholm samt en marknadsandel på 40,1 procent, enligt Gartner. Bland de svenska kunderna finns landets mest betydande företag och organisationer. För mer information besök: www.sas.com/sweden