• A-lehdet implements SAS Marketing Automation, SAS Marketing Optimization to increase multichannel marketing campaign profitability Läs mer>>
• Sonera chose SAS solution for customer intelligence Läs mer>>
• Tapiola Group Improves Financial Reporting and Fine Tunes Performance Läs mer>>
• New Dimensions in Risk SAS Risk Management software gives OKO Bank the flexibility to anticipate future risks and rewards Läs mer>>
• ABC gives totally new information for Asva Oy Läs mer>>
• Stora Enso’s ABC project exceeding expectations Läs mer>>
• More targeted marketing at Nordea Bank Läs mer>>
• Radiolinja Oy offers web reports about mobile phone usage to corporate customers via SAS ID Portal Läs mer>>
• Stora Enso develops statistical quality management using Enterprise Guide  Läs mer>>
• Nokia Networks and SAS are partnering in TETRA market Läs mer>>
• Statistics portal for Ministry of Trade and Industry Läs mer>>
• Mercuria Business School uses SAS for management training Läs mer>>
• National Public Health Insitute Finland efficiently use geographical information in the research of health related phenomena Läs mer>>
• Myllykoski Paper started to enjoy the benefits of its efficient Data Warehouse project Läs mer>>
• Enterprise Guide makes working with SAS considerably more efficient Läs mer>>
• Hospital District using SAS to follow up Balanced Scorecard measures Läs mer>>
• Millions worth of cost savings Finland’s public authority network optimized by SAS solution Läs mer>>
• SAS solution improves quality and customer service at Enocell Läs mer>>
• Invoicing and reporting becomes more efficient at Pohjolan Atk-palvelu Läs mer>>
• City of Espoo modernizes its SAS environment Läs mer>>
• Honeywell upgrades the status of DW business Läs mer>>
• Myllykoski Paper builds a DW for production and quality data Läs mer>>
• Sonera chose SAS solution for customer intelligence

A-lehdet
A-lehdet, one of Finland's leading media companies, is implementing SAS Customer Intelligence solutions to increase multichannel marketing campaign profitability. A-lehdet, publisher of 20 magazines with approximately 5.5 million readers, uses SAS Marketing Automation, SAS Marketing Optimization, SAS Interaction Management and SAS Web Analytics to boost its marketing success.

"A-lehdet customers want information on products and services that meet their specific needs. This is where analytical customer relationship management (CRM) has significant value, allowing us to better target our  marketing", said A-lehdet's managing director, Vesa Mars. "SAS' customer intelligence solutions will not only help increase customer satisfaction and loyalty, but also improve campaign profitability."

"Operational CRM and ERP systems are focused on automation, not on helping companies understand the value of their customer relationships", said Phil Winters, vice president of Customer Intelligence, SAS International. "Delivering that insight is SAS' forte. By leveraging the existing data that customers like A-lehdet already have, SAS allows that information to subsequently drive consistently profitable sales. No other vendor can match SAS' analytical capabilities."

SAS Customer Intelligence solutions allow companies to easily manage and deliver sophisticated, personalized and relevant communications to customers at the right time. Using high-quality data, marketers can better analyze, segment, profile and target customers, resulting in superior marketing campaigns and customer profitability. This allows marketing organizations to clearly demonstrate increased sales and provide an improved return on their marketing cost.

In addition, SAS Marketing Optimization complements the marketing automation and campaign management technologies. It allows A-lehdet marketers to plan and prioritize all outbound customer communications to maximize effectiveness while balancing the organization's capacity to deliver and the customers' likeliness to respond. With SAS Marketing Optimization, A-lehdet can anticipate the economic outcome of campaigns using a Web-based, scenario-planning environment that integrates predictive analytics with constraint-based optimization.

TeliaSonera
SAS Institute has delivered Sonera a solution for customer relationship management and marketing automation, which enables targeted and cost efficient marketing campaigns. The primary benefits of SAS solution are cost savings and growth of campaigns profitability, which are achieved through better planned and carried out marketing campaigns.

Finland’s leading operator TeliaSonera Finland has extended its SAS analytic customer intelligence  solution by taking SAS Marketing Automation software into use. SAS Marketing Automation -solution enables cost efficient, fast and intelligent marketing campaigns. 

”With SAS software, we can target marketing campaigns more accurately, which improves campaigns profitability and customer satisfaction”, says Päivi Nummi-Aho, Vice President for Sonera Marketing. 

”Companies can achieve significant cost savings and competitive advantage through analytic customer intelligence management and automated marketing solutions. With the help of SAS solution, it is possible better understand customers across all channels, which is clear competitive advantage in current market situation, regardless of industry sector”, says Tuukka Huhtanen, CRM Solution Manager for SAS Institute. 

SAS Marketing Automation –software combines campaign management and advanced analytics of customer data. SAS solution offers tools for information storage and it enables accurate customer segmentation, profiling and predictive modelling techniques. 

Tapiola Group Improves Financial Reporting and Fine Tunes Performance
Tapiola Group, Finland's third largest insurance company, offers services that cover life, pension and corporate insurance, together with asset and fund management. The group's underlying principle is to "produce surplus value to the owners" -- which means to their policyholders. Using a combination of SAS Financial Management Solutions and SAS Strategic Performance Management, Tapiola can now achieve its goal of creating value more effectively while working towards meeting stringent new standards for accounting.

"We face various issues in our business," explains Markku Paakkanen, Financial Manager at Tapiola Group. "These include globalization, managing our company's continued growth and dealing with structural changes in the financial services sector." Another example is preparing for the stringent reporting structures as detailed in the European Union regulations for International Accounting Standards (IAS).
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- Tapiola tested also a Finnish vendor’s lighter BSC solution, which would have been used only for illustrating the BSC, but limitations of a light solution became obvious already during the testing

- along with SAS Strategic Performance Management Tapiola also acquired SAS/IntrNetâ for OS/390, SAS/IT, Enterprise Guideâ, IT Service Visionâ and IT Charge Manager to supplement the group’s already wide selection of SAS tools.

New Dimensions in Risk SAS Risk Management software gives OKO Bank the flexibility to anticipate future risks and rewards
"With SAS Risk Management, we can do anything and everything we want to -- the only limitation is our imagination." This confident proclamation comes from Juuso Rantala, an analyst working in OKO Bank's asset and liability management unit, and one of the main players responsible for OKO Bank's recent implementation of SAS Risk Management software.

Esa Vilhonen oversees risk management and control for OKO Bank. "We provide the bank's management with information relating to market risk," he says, "and in my unit we develop methodologies to that end. We're also looking at credit risk issues. In one sense it's our job to act as the bank's life insurance."
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ABC gives totally new information for Asva Oy
Asva Oy is the biggest wholesaler of steel in Finland and the second biggest in Nordic countries, Asva Oy is getting totally new information about its product and customer profitability by using SAS’ Oros ABC/M solution

· because of the increased complexity of production chain and higher degree of working up of products Asva’s traditional accounting methods have not always been able tell anymore, if all the functions of the company are profitable

· SAS’ automated ABC solution now makes it possible to analyse the profitability of company’s functions, customers, products and plants from all possible points of view

Stora Enso’s ABC project exceeding expectations
· the fine paper division of Stora Enso, one of the leading paper manufacturers in the world, has started SAS’ Oros ABC/M based product and customer profitability project and the results already seem to exceed the expectations

·  old cost accounting methods of the division did not really support more and more complex and customer driven operations, so the division needed to understand better, how costs and profits are allocated to different customer; the division also wanted to get a light solution, which would be easily transportable to new units after mergers and acquisitions

·  the ongoing project has already produced totally new information about the product and customer profitability, and results of the project are most likely to exceed original expectations

More targeted marketing at Nordea Bank
· the leading Nordic Bank Group, Nordea Bank is using Enterprise MinerÔ for all typical aCRM-projects (analytical Customer Relationship Management), such as cross-selling, up-selling, churn prediction, segmentation and acquiring new customers

· the models made by EM have fulfilled their promise; if a model has promised twofold pull percentage, it has indeed come true, says Leena Riisalo, the Development Manager at Nordea Bank Finland’s Marketing Support

· in order to be able to do even more campaigns, in a more targeted manner and in many channels at the same time, it would be necessary to have also a campaign management solution, which is tightly linked with data mining solution, says Riisalo

Radiolinja Oy offers web reports about mobile phone usage to corporate customers via SAS ID Portal
· the leading mobile phone operator in Finland, Radiolinja has used SAS ID Portal to build a web service, through which corporate customers can easily get detailed reports about the their mobile phones usage and invoicing

·  previously such reports were made manually, and Radiolinja was able to offer them only for few dozen biggest customers

·  since the new web service is based on self-service, Radiolinja is now able to offer reports to all corporate customers

·  web reports help customers to allocate mobile phone costs to right places in bookkeeping and to follow up and control how employees’ use their mobile phones

·  also Radiolinja’s own customer service staff uses the same solution and has it’s own personalized user interface for the system

Stora Enso develops statistical quality management using Enterprise Guide
·  one of the biggest paper manufacturers in the world, Stora Enso is developing statistical quality management at its MFC & MF Magazine business unit; the objective is to achieve steadier process and quality in paper manufacturing

·  Stora Enso is using Enterprise Guideâ to design the control cards and other reports, which are needed for statistical quality management

·  steadier process and better quality save costs, diminish waste and reclamations and improve customer satisfaction

Nokia Networks and SAS are partnering in TETRA market
· Since June 2001 SAS has been a member of Nokia Networks’ Tetra Wireless Solution Partners Program (TWISP), within which Nokia offers together with its partners overall solutions for professional mobile radio networks based on TETRA standard

· Nokia Networks is the biggest global player in TETRA market; it considers it important to make the customers aware of the ways they can utilize SAS solutions in TETRA networks

· Finland’s public authority network, which is based on Nokia’s TETRA technology, already uses SASâ IT Resource Management solution to optimize the capacity and usage of the network; solution also produces predictions of the annual usage costs for each organization (police, boarder guard, army, customs etc.) who use the network giving them basis for budgeting

Statistics portal for Ministry of Trade and Industry
· The Ministry of Trade and Industry has built a SAS based statistics portal Industry Online, which offers a huge amount of statistical information from various sources to be used by different ministries, regional Employment and Economic Development Centres and provincial unions

· if each user group would have to acquire and pay for this kind of information separately, the costs would be many times bigger than now, when the information is offered via centralized web site

Stora Enso Imatra improves quality reporting and customer service
· the Imatra factories of Stora Enso, one of the leading paper manufacturers in the world, is building new web based reporting solutions on the existing SAS data warehouse

· until now the DW of Imatra factories has included a lot of data that has not been fully utilized, but now the new solutions makes it possible to utilize the data in business efficiently

· web solutions make it possible, for example, to easily trace down the quality measures of paper rolls that have already been delivered to customers; earlier, this kind reports, which needed to combine data from many sources, demanded a lot of manual work

· thanks to new solutions, technical customer service of Imatra factories will be able to answer most inquiries from customers and Stora Enso’s own sales offices immediately during the first phone call, thus improving the customer service considerably

Mercuria Business School uses SAS for management training
Mercuria Business School begins to test the usage of SASâ Strategic Performance Management as a tool in its degree programmes for business administration

· the school is looking for competitive advantage by using the most modern equipment in its education

·  first group of students, who will use SAS product, is formed from managers of the City of Vantaa; as part of their management course they will use SAS program to make Balanced Scorecards for their own units

National Public Health Insitute Finland efficiently use geographical information in the research of health related phenomena
-a group of scientists at the National Public Health Institute in Finland has developed a mathematical algorithm that makes it possible to describe accurately the geographical variation of health related phenomena and illustrate the results on a map

- the method utilizes geographical information about occurrence of individual cases of a disease and analyses this information using a Bayesian hierarchical approach

- when the scientists began to run the algorithm on SAS the run time dropped 90 per cent from what it was before

- besides for research of, reporting on and predicting health related phenomena the method can be used for any other research that utilizes geographical information, such as research of environmental problems, social phenomena, forestry or market areas of various businesses

Myllykoski Paper started to enjoy the benefits of its efficient Data Warehouse project
- after a half a year’s nice and pleasant project Myllykoski Paper has begun to use a wide Data Warehouse solution for fast reporting on quality, production, efficiency and environmental data

- from the very beginning the solution has made a big difference for the technical customer service, among other things

- in the future Myllykoski Paper is going to use SAS’ DW technology also for reporting on maintenance, procurement, material management, finance and selling

Enterprise Guide makes working with SAS considerably more efficient
-working with SAS has become much more efficient by the help of Enterprise Guideâ, says Petri Mikkola, who manages a wide Data Warehouse solution at the Joint Authority for the Hospital District of Helsinki and Uusimaa (HUS)

- according to Mikkola, the difference between writing SAS procedures and using EG’s graphical user interface is as big as the difference between character based operating system and graphical operating system like Windows

- in less than a year Mikkola has carried out almost hundred projects each of which may have required even dozens of different reports

- “EG speeds up the work so much that one really goes and makes reports”, Mikkola says

- HUS provides specialized medical care for 1,3 million residents of its member local authorities

- also Jukka Koskikallio, the manager of the whole SAS environment at the City of Espoo, has been surprised by the efficiency of EG

- “You can do everything with it. I tested it, among other things, in combining and reporting quite a big amount of data, and took out the results in Excel format. I was able to do everything without writing a single piece of code”, Koskikallio tells

Hospital District using SAS to follow up Balanced Scorecard measures
-the Joint Authority for the Hospital District of Pirkanmaa has implemented its strategy using Balanced Scorecard method and has automated the collection and illustration of BSC data by a self-made solution that it built using SAS tools

- the solution comprises, among other things, colour codes to get a quick overview of the level of different measures, possibility to drill down to the details of normal reporting, possibility to write comments to any measures, etc.

Millions worth of cost savings
Finland’s public authority network optimized by SAS solution

- IT Service Visionâ (ITSV) helps to optimize the capacity and usage of the Finland’s public authority network

- optimization may save millions of euros in expanding the network, which is based on mobile phone technology and costs 184 million euros to build originally

- ITSV also produces predictions of the annual usage costs for each organization (police, boarder guard, army, customs etc.) who use the network giving them basis for budgeting

SAS solution improves quality and customer service at Enocell

- Stora Enso’s pulp factory Enocell is building a SAS solution for process and quality reporting

- solution makes it possible for all users to choose themselves what kind of reports they want

- solution helps to develop the production process, to find the right products for each customer from the pulp storage and to reply quickly to customers’ inquiries

- the pilot project already produced obvious business benefit for Enocell

Invoicing and reporting becomes more efficient at Pohjolan Atk-palvelu

- IT Service Visionâ and IT Charge Managerâ help Pohjolan Atk-palvelu, an IT service house for insurance companies, to produce invoices and reports faster and more efficiently

- reporting of mainframe, unix and NT environments can be done with the one and same solution

- solution is able to make reports also for customer about the end-to-end usability of their systems across the functional chains of different technologies

City of Espoo modernizes its SAS environment

City of Espoo, one of the biggest cities in Finland, transports all its SAS solutions from VAX to Windows NT and web environment. At the same time Espoo is also moving its financial reporting to SAS using SAS/IntrNet and AppDev Studio.

One of the first Finnish SAS users, Espoo will save a considerable amount of money in annual SAS license fees by changing the platform and by beginning to use web based solutions. At the same time the city gets tools to develop more versatile and efficient SAS solutions.

Web reporting improves preventive police work

Daily police work in Finland is going to have a new assisting tool, when the police’s SAS based emergency duty system “Päike” gets a web interface. Even single police patrols will be soon able to utilize Päike’s reports related to their own patrolling area through web.

Päike is a system where police records the operational information concerning police patrols’ movements, emergency assignments, patrols’ actions, reports by the public and police resources, such as arms, vehicles and other equipment.

Until now only those few people in each jurisdictional district who have had SAS’ client license have been able to use Päike. Whoever needed ad hoc reports from Päike always had to turn to those people, who had Päike installed in their workstation. Web interface will now make Päike’s information available to each and every police officer.

Web solution will decrease the costs of Päike system and at the same time it improves the usability of the system and increases the amount of its users considerably.

Honeywell upgrades the status of DW business

Due to the success of its SAS based Data Warehouse solutions for the forest industry Honeywell Oy’s business unit in the City of Varkaus has established a specific DW Services unit, which will be developed as one of the corner stones of Honeywell’s business in Varkaus.

DW Services unit will focus on delivering SAS based DW solutions both for Finnish and foreign forest industry. Markku Saarela, the manager

of the DW Services, sees good opportunities for exports, because the needs of forest industry are more or less the same everywhere.

Myllykoski Paper builds a DW for production and quality data

Myllykoski Paper Oy, a Finnish paper mill, is going to improve its reporting of production and quality data by using a new Data Warehouse solution, which will be delivered by SAS and Honeywell together.

The reporting system will be built in a very short time, because it is based on the same structural and functional solutions than Stora Enso’s DW systems, also delivered by SAS and Honeywell together. Besides short delivery time reusing same basic solutions also means cost benefits for Myllykoski Paper.

Technical customer service of Myllykoski Paper will take a big step forward by using the DW based reporting, because it will help the service staff to react to customer’s questions and reclamations extremely quickly, most often already during the initial phone call.