Nyheter / Pressemeldinger

SAS Insitute AS
Parkveien 55
Pb 2666 Solli, 0203 Oslo
Tlf: +47 23 08 30 50
Fax: +47 23 08 30 49
E-post:info@nor.sas.com

Press Release

Utskriftsvennlig Utskriftsvennlig

Presse & Nyheter

 

SAS® Text Analytics good news for Tribune

Simplifying information discovery, boosting page views and ad revenues

CARY, NC  (07. Des. 2011)  – Wielding SAS Text Analytics, Tribune Company not only posts breaking news in lightning speed, it automatically tags blogs, photos and comments to help readers readily find content they want. From the leader in business analytics, SAS Text Analytics improves digital content performance by indexing, tagging and classifying it to return the most relevant articles. With SAS, Tribune Company reduced manual tagging, improved search results and supported ad revenue generation. 

"SAS Text Analytics is a must-have at Tribune Company," said Keith P. DeWeese, the Director of Information Semantics Management. "Its advanced browsing and search-and-replace capabilities make ontology exploration and modification consistent and comprehensive. With the integration of SAS Ontology Management and SAS Enterprise Content Categorization, we can develop ontologies and immediately use those to classify content – slashing our time to market." 

SAS bettered content indexing through a taxonomy that maps to Google AdWords. In short order, Tribune Company readers started using the site's search engines more instead of always using Google to locate Tribune content. Early in its SAS implementation, the company exceeded its page-view goals by 300 percent. As site traffic rose, ad impressions also increased.

Prior to SAS, it was a challenge to show end users, including  advertisers, all the articles that aligned to specific ads. Making those associations manually with tens of thousands of content items daily became impossible. SAS automated associations and significantly supported the Tribune's ad targeting – further increasing revenues.

Om SAS Institute

SAS Institute er verdens største privateide IT-selskap med over 11 000 ansatte og 50 000 kunder i 126 land, og er ledende leverandør av Business Intelligence og Analytics løsninger. Siden 1976 har selskapet gitt kundene muligheten til å ta riktigere beslutninger raskere. Avanserte statistikk- og analysemetoder i brukervennlige applikasjoner hjelper virksomhetene med å avdekke nye sammenhenger og se nye forretningsmessige muligheter. SAS Institute er den eneste leverandøren som fullt og helt integrerer datavarehus, analyse og løsninger for Business Analytics, slik at du får ny og overordnet kunnskap ut av din virksomhets data.

SAS hjelper sine kunder innenfor en rekke områder, som blant annet virksomhetsstyring, risk management, markedsføring og logistikkhåndtering. Eksempler på norske kunder er Telenor, Posten, If Skadeforsikring, Sparebanken Vest, Kverneland, ConocoPhillips, Statistisk Sentralbyrå og Hjemmet Mortensen. Se også www.sas.com/norway og www.sas.com.

Mer

Copyright © SAS Institute Inc. All Rights Reserved.

Pressekontakter i SAS Institute:

  • SAS

    Faye Merrideth (919) 531-4261

  • SAS Institute AS

    Parkveien 55, Pb 2666 Solli, 0203 Oslo
    Tlf: +47 23 08 30 50
    Fax: +47 23 08 30 49
    E-post:info@nor.sas.com