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Press Release

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Presse & Nyheter

 

SAS® Intelligent Advertising for Publishers heats Popcornflix™ growth 

SAS ad server, reporting, data visualization help online video company maximize ad ROI  

CARY, NC  (09. Jul. 2012)  – SAS, the leader in business analytics and integrated marketing management, is providing cloud-based ad server technology to Popcornflix, a rapidly growing, free streaming digital movie platform. SAS Intelligent Advertising for Publishers, part of the SAS Customer Intelligence portfolio, helps Popcornflix improve the way it monetizes content through ad placements.

The hosted SAS solution manages, forecasts, serves and tracks pre-roll, mid-roll, spot ad and banner inventory across Popcornflix movies. Detailed reports track as many as 50 different ad campaigns by traffic, displays, clicks and territories across multiple devices – all through easy drag-and-drop. SAS also supports audience targeting through behavioral segmentation analysis that addresses changing audience and market needs. Popcornflix executives expect growth to accelerate as advertisers increasingly request targeted ad serving.

An early adopter of the SAS intelligent decision and ad delivery engine, Popcornflix is a service of Screen Media Ventures LLC, a leading global independent motion picture distribution company with a broad distribution network and one of the largest independently owned motion picture libraries.

Optimally managing inventory

"We work closely with advertisers to deliver the best results for their brands," said Gary Delfiner, Senior Vice President at Screen Media Ventures, LLC. "Our clients value our user-friendly digital platform for delivering content. SAS Analytics will provide more insight into viewer preferences than ever before. With those insights, we can traffic ads to specific locales and devices anywhere in the world. As data complexity and volume increase, SAS allows us to optimally manage our ad inventory."

With SAS, decision makers can instantly optimize content inventory, helping them make better, faster business decisions to create new opportunities. SAS' analytics and optimization capabilities provide a predictive view of audiences. SAS allows data from each channel to be united in a single reporting interface to help publishers understand how each is performing in order to maximize revenue streams.

Om SAS Institute

SAS Institute er verdens største privateide IT-selskap med over 11 000 ansatte og 60 000 kunder i 126 land, og er ledende leverandør av Business Intelligence og Analytics løsninger. Siden 1976 har selskapet gitt kundene muligheten til å ta riktigere beslutninger raskere. Avanserte statistikk- og analysemetoder i brukervennlige applikasjoner hjelper virksomhetene med å avdekke nye sammenhenger og se nye forretningsmessige muligheter. SAS Institute er den eneste leverandøren som fullt og helt integrerer datavarehus, analyse og løsninger for Business Analytics, slik at du får ny og overordnet kunnskap ut av din virksomhets data.

SAS hjelper sine kunder innenfor en rekke områder, som blant annet virksomhetsstyring, risk management, markedsføring og logistikkhåndtering. Eksempler på norske kunder er Telenor, Posten, If Skadeforsikring, Sparebanken Vest, Kverneland, ConocoPhillips, Statistisk Sentralbyrå og Hjemmet Mortensen. Se også www.sas.com/norway og www.sas.com.

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Pressekontakter i SAS Institute:

  • SAS

    Faye Merrideth (919) 531-4261

  • SAS Institute AS

    Parkveien 55, Pb 2666 Solli, 0203 Oslo
    Tlf: +47 23 08 30 50
    Fax: +47 23 08 30 49
    E-post:info@nor.sas.com