SAS recognized for data management and analytics innovation
Data management more important than ever with regulatory mandates, big data
CARY, NC (17. Jul. 2013) – SAS, the leader in business analytics, is recognized in the Database Trends and Application DBTA 100 list. In the inaugural ranking, the DBTA staff highlighted 100 companies that matter most in data. The ever-growing volume and variety of data creates both opportunities and challenges for organizations. SAS enables its customers to better manage data to drive value and competitive advantage.
According to DBTA, "Regulatory mandates that specify the way information is captured and protected, and how long it must be retained, have caused companies to amass data at levels thought unimaginable in the past. Compounding this trend is the big data pouring from machines, the Web, and social media." Data management is more important now than ever. SAS gives decision makers confidence that they are using the best possible data.
"SAS has been a venerable force within the data management and analytics technology industry for 35 years," said Thomas Hogan, Group Publisher of Database Trends and Applications. "It continues to innovate and develop new solutions to help companies better manage and use their structured and unstructured data to gain business insight."
A recent addition in its product suite, SAS® MDM provides a unified view of data assets for more accurate analytic results, effective operations and enhanced decision making. Better understanding every aspect of the business – from marketing to sales to production and everything in between – leads to better business decisions.
"SAS helps customers quickly extract information from their data so they can address challenges and opportunities with confidence," said Sascha Schubert, SAS Global Marketing Director. "These organizations manage and govern big data with data integration, enterprise data access, data quality and master data management as efficiently as possible."