SAS alliances bring analytical innovation to businesses
Critical partners address big data analytics and other market demands for SAS customers
The Premier Business Leadership Series, ORLANDO (26. Okt. 2011) – SAS' long-term, strategic partnerships have enabled many businesses to effectively use their large volumes of data to become more analytically driven. With SAS, the leader in business analytics software and services, organizations can expand their analytic boundaries through close partner collaboration that provides faster development of innovative technology and comprehensive resources.
"SAS has invested in a strong partner ecosystem, which gives SAS a leg up for helping customers drive innovation and become true analytical competitors. By creating innovation, thought leadership and analytical solutions through investment in partners, SAS has a large advantage as a top analytical ISV, helping customers move up the analytical maturity curve faster," said Tom Davenport, President's Distinguished Professor at Babson College and co-author of Competing on Analytics and Analytics at Work.
Partnering on big data analytics
Through in-database analytics, grid computing and in-memory analytics, SAS and its partners addressed big data needs before big data was formally recognized by the market.
Big data requires technologies – massively parallel processing databases, data mining grids, distributed file systems and databases, cloud computing and scalable storage systems – that can quickly and efficiently process large quantities of data. Through strategic alliances with Teradata, EMC, Greenplum (a division of EMC), IBM, Netezza (an IBM Company), Platform Computing and HP, SAS brings these technologies to customers so they can realize the full value of big analytics. For instance:
Other innovative ways SAS is working with partners to drive big data analytics include development of offerings with international systems integrators like Wipro Technologies, TCS, HCL, Infosys and Cognizant. Additionally, a recently signed expanded global alliance agreement between SAS and long-time partner HP will enable customers to continue addressing their big data needs. SAS is also a member of VCE 's partner program – a joint venture from EMC, VMware, Cisco and Intel.
Technology alone won't create analytically driven organizations; customers also need to tap their own resources. SAS and its partners help customers deal with the rapidly changing marketplace by introducing new IT processes for company operations and meeting customer demands. Several SAS technology partners, as well as many key consulting partners worldwide, including Accenture, Deloitte and Capgemini have heavily invested in analytic resources to apply technology that will help customers address changing market demands.
“Customers generally know the outcome they want – they just may not know how to achieve it,” said Russ Cobb, SAS Vice President of Alliances and Marketing. “SAS and our alliance partners make every effort to help them figure it out, beyond technology and the boundaries of their own organizations. We are dedicated to keeping customers competitive and agile to meet changing business needs. Our combined expertise through resources such as SAS High-Performance Computing, joint analytics groups, customer-facing resource centers and advisory councils, enable customers to better leverage superior solutions to make the most informed, profitable business decisions.”
As the Accenture SAS Analytics Group, these two companies are working together to develop, implement and manage predictive analytics solutions for clients across a range of industries including financial services, healthcare, and the public sector, to significantly improve decision processes for better, more accurate business outcomes. A recent study conducted by the Accenture SAS Analytics Group found that many organizations feel they are not yet using analytics across all levels of their organization, lack analytical skills and consequently are unable to outperform their competitors. To help organizations address these specific challenges, SAS and Accenture are developing a repository of resources including online training, facilitator-led sessions, customized workshops, knowledge capital and performance support to develop the analytical capability and culture required to improve the quality of decision making throughout the organization.
SAS and Teradata look to customers via a Product Advisory Council to share and validate collaborative in-database offerings before they launch. These two partners also collaborate with Elder Research Inc. in a Business Analytics Innovation Center – a “think tank” where customers discuss analytic best practices with domain and subject-matter experts, and quickly test or implement models for optimizing business operations across industries, including financial services, retail, government, health care and life sciences, and insurance.
Similarly, Deloitte uses solutions such as SAS to help customers at many levels to combine the science of advanced analytics with strategic insights to help them transform the way they are able to manage their data and run their business, especially in response to tougher regulatory environments and the vast amounts of data companies must harness.
For more than 30 years, SAS' alliances organization has delivered significant value to not only the company, but to its customers. SAS partners influence more than 27 percent of new SAS sales on average and influenced more than 60 percent of the top 50 global deals in 2010. With more than 500 global alliances across both technology and consulting partners, SAS continues to deliver superior analytic solutions to every level of a customer's organization – from sales and marketing to R&D and professional services.
Today's announcement came at The Premier Business Leadership Series event in Orlando, FL, a thought leadership conference presented by SAS that brings together more than 600 senior-level attendees from the public and private sectors to share ideas on critical business issues.