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GE Money Finds Successful Reporting in the Simplicity of SAS®
GE Money is considered to be one of the biggest financial institutions in the Czech Republic, but more importantly, a real pioneer in the comprehension and implementation of CRM in the local financial market.
GE Money comprises three divisions: GE Money Bank (global bank services, including services for small to medium businesses and retail), GE Money Multiservice (consumer finance services) and GE Money Auto (car purchase financing by lease or consumer loan). GE Money Bank controls 212 branches and 515 ATMs.
"At GE Money, we've searched for a solution with presentation layers that would enable not only static but also dynamic reporting," says Jiří Sklenička, Manager of CRM Data Systems at GE Money. "We needed a solution that would be accepted by business users as well as by more experienced and professional users who could further edit and work with reports. For example, users would need to be able to filter and sort the data, create graphs, etc."
In October 2007, GE Money resolved that it was time to change the reporting situation.
"We were absolutely right!" says Sklenička. "We had been working on a single report for about one month and were facing two ways out: request the report from IT, which meant a long delivery time, or outsource the reporting to an external supplier. The latter raised additional budgetary requirements. We were in a vicious circle. We decided to act with help from SAS."
With SAS, business users can access reports through a simple Web interface without help from IT, and users can browse or edit reports according to skill level or need. The reports show who has worked on campaigns and provide detailed information on individual clients. This information helps the business user work with customers directly and individually without further help or requests to IT.
"The SAS Enterprise BI Server allows GE Money total independence of business from IT," concludes Sklenička. "Since implementing SAS, the time spent on reporting has decreased significantly. Bringing up the same reports, which took about a month before, does not take us more than a half day, nowadays."
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Manager of CRM Data Systems
GE Money needed a solution with presentation layers that would allow static and dynamic reporting with the versatility to appeal to business users as well as more experienced and professional users, who would need to be able to filter and sort data and create graphs.
SAS® Enterprise BI Server for automated reporting.
With SAS, business users access reports through a simple Web interface without help from IT, and users can browse or edit reports according to skill level and need. GE Money estimates a return on its project investment, measured by manpower savings and improvement in business performance and competitive strengths in less than two years.
“Since implementing SAS, the time spent on reporting has decreased significantly. Bringing up the same reports, which took about a month before, does not take us more than a half day, nowadays.”
Manager, CRM Data Systems
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