BIOGRAFIE
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Jochen Schröder, Business Intelligence Director Europe, Office Depot International B.V. |
Jochen Schröder (39), Business Intelligence Director Europe, joined Office Depot in January 2000. In his first role he took over the management of the Database Marketing team for Benelux and Germany/Austria. In 2003 he got promoted to European Director Marketing Planning for the mail order and contract business for eight countries. Since 2004 he is responsible for the Database Marketing and Marketing Planning activities of the Office Depot mail order brand Viking Direct across Europe.
During this period Jochen built up an international team of analytical experts. Improving efficiency by standardizing processes and harmonizing developments across Europe was one of the enabler for successful database marketing that brought the company to deep insight in customer behavior.
Before joining Office Depot Jochen was Database Marketing Manager at the AEGON Lebensversicherungs AG in Düsseldorf, Germany and as Statistical Analyst at the direct marketing service bureau D&G in Pforzheim, Germany. Jochen holds a degree in mathematics and he works with SAS solutions since his studies.
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