This course provides an overview of the state of the art of customer management techniques and an overview of the features and functionality available within the components of the SAS Integrated Marketing Management Solution. Have insight in:
how customer information is used to define customer contact strategy and how this strategy is delivered across multiple channels, making the optimal use of available resources
how the SAS Integrated Marketing Management Solution makes your marketing process more efficient and more effective
what tasks, skills and roles are needed for the optimal exploitation/application of the SAS Integrated Marketing Management Solution
having an understanding of the process of implementing SAS Integrated Marketing Management Solution in your organization.
Integration Marketing Management, an overview
Customer Insights to extract knowledge and intelligence from customer behavior to drive marketing campaign
Marketing Automation: to create, execute and monitor basic marketing campaign
Marketing Optimization to maximize Campaign Efficiency
Digital Marketing to create relevant, personalized digital content for each marketing message
Real Time Decision Management to increase the value of your real-time customer interaction
On Line Marketing Intelligence to understand customer needs using web interactions
Social Media Analytics to integrate, archive, analyze and enable organizations to act on intelligence gleaned from Social conversations on professional and consumer-generated media sites
Visual Analytics to use data visualization and easy analytics to explore and understand marketing data, discover new insights and publish reports to the Web and mobile devices.