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SAS Real Time Decision Manager: Creating and Managing Campaigns

 
Obiettivi

This course provides students with the essential knowledge of SAS Real-Time Decision Manager 6 that is needed in order to construct inbound marketing campaigns. Learn how to:

  • navigate the SAS Real-Time Decision Manager 6 interface
  • create campaigns and diagrams using SAS Real-Time Decision Manager 6
  • test and validate the campaign diagrams
  • create Decision Treatment campaigns to run simultaneously
  • create treatments for the campaigns.
a chi è rivolto
Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager.
Requisiti
Before attending this course, participants should be familiar with the business objectives of, and common processes for, employing interactive marketing campaigns.
Argomenti
• Introduction
• Course scenario

• Using SAS Real-Time Decision Manager
• SAS Real-Time Decision Manager Interface Tour

• Process flow of a campaign
• Using nodes
• Applying treatments

• Using a subdiagram node
• Multiple treatments
• Analytical nodes

• Validating and testing campaigns
• Documenting and deploying campaigns

• Viewing existing decision treatment campaigns and campaign sets
• Creating decision treatment campaigns and campaign sets
• Arbitrating campaigns

• Viewing existing treatments
• Creating treatments
• Updating treatments and campaigns.
 
 
Formazione
Durata
2 giorni
Quota
1.000,00 Euro + IVA
Questo corso fa parte dei percorsi formativi
SAS
INTEGRATED MARKETING MANAGEMENT
Come partecipare